Welcome back, fellow readers for the second part of the updating article. In case you missed out on the first piece, find it at http://tamspalm.tamoggemon.com/2004/12/14/update-wisely-and-be-lovedpart-1/
Force users to update-they will hate you for it
This example comes from Agendus, where the version 8.006 does not work well on Tungsten T5 and Treo 650 handhelds. However, version 9.0 works well. Now, at the first look, this is perfectly o.k. Version 8 got discontinued-and version nine came out. But why did users make a terrible fuzz here? Well, I see two reasons here:
The first reason was the short time between the versions, where each was about half a year from each other. Even huge companies like Microsoft leave at least one year of development between the versions-according to 1), users feel more of the development this way. The second problem with Agendus is that a more-less buggy product was abandoned, so users felt forced to update in order to be able to use what they already bought. Of course, this will not be accepted….
Increase version numbers fast and keep your updates expensive
Now we are in the king’s class of annoying users. Documents to Go version 7 is an excellent program(I tested it on a comrade’s T3 and loved it). However, most users were pretty unhappy about the update. The reason was simple-the update was way too dear. When a program costs x, let the update be about x/4. Prices can of course vary a bit, depending on how much cash your users have.
Regardless of how much your program costs, the update must be significantly cheaper to keep buyers happy. lf you want to be a nice developer, give away a free update to those users who bought your program-say-30 days before the new version came out. In addition, have your CustomerCare offer a few grace days to reduce bickering…
BTW, a companion in a German forum thought about releasing an update once a day to stay in the Toplist at the portal-I can only say: check out GravityBall, dude..
Well, that’s it about updates for now-come back for more Palm stuff regularly! And-don’t forget to comment…