When trying to mass-produce goods, every cent saved becomes loads of money at the end of the series. However, saving cash should stop at one point: at the point where the customer starts to beleive that it is arson.
Imagine this:
You sit at a very expensive pub, and order a bitter lemon. You pay 3x the regular price for the location, and then the waiter serves you a cheap austrian knock-off instead of brand Schweppes one.
This really happened a few days ago-so much about us getting stories out of nowhere:). The same thing happens at many companies. Some include memory cards that are way to small, just because they save five cents. Others keep the RAM on their latest, high-end model extremely low. Others,.. you probably get the point.
And this is the thing that transforms happy customers into frustrated ones. They give you their hard-earned money, and you give them a good product and spoil it all by including some kind of junk that causes them extra trouble. Yee-haa….
To cut a long story short-saving money is great. However, loosing a customer for a few tenths of a dollar is not worth it. So, when optimizing next time, don’t just look at the dollar bill… . Any thoughts to share?
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