Very sorry, but this news is too awesome to let slip. IPifini, a startup in Massachusetts recently announced that its drink technlology already has been licenced to a few manufacturers.
In case you wonder what this is all about, IPfini has announced a technology that will let you customize the taste of your drink on the go. It is based on taste bubbles in the wall of the bottle that can then be pressed into the base drink.
The full story is here:
http://www.yenra.com/beverages/programmable.html
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