First of all, this article has nothing to do with the religious theory(even though such ads will pop up all over thanks to Google(lets make a google bomb)).

When programming for a long time, you eventually develop a bad stomach. This usually leads to mouth odour-and the picture below shows two ways to fight back. The drop is a lovely tasting AntiCol mint drop, the stripes taste incredibly ugly. But which one of the two serves its purpose better?

Attention-no cheap shots! Because, at least for me, the ugly-tasting stripes work better. They work very fast(5sec), and in fact, the revolting taste protects them from getting gobbled up because of hunger/sweet lust.

Shock! Paradox! Bullshit! ?? I felt the same way when thinking about it the first time…but can understand it by now. The reason a person buys antiodour pills is to fight bad mouth odour. If the stuff gets gobbled up for fun, it basically failed its purpose. And-as paradox as it sounds-bad taste helps not getting gobbled up!

When designing your next product, always keep both eyes focussed on the ‘global goal’-and be prepared to cross all mental and moral borders that hinder you!

The manufacturer of the stripes broke the rule of good taste-and it paid out well. Yours truly bought loads of stripes over the last months, and so do many other people I know…good business ahead!

How did you cross borders? What do you think?