The honest ad

This ad for cigarettes impressed me even though I never ever smoked anything. In fact, it motivated me to unpack my SX1 in a teenage-crowded subway station, write a text and even host it online!

The reason why it impresses me is the incredible simplicity. Most ads are produced burning thousands of dollars worth in actors and requisites, and in the end, they don’t really show the product anymore(for example, those Roemerquelle mineral water ads, will post it online if I find one, one can mistake it for a strip club ad easily).

Our ad above is entirely different. Producing it probably cost a few dollars, and it really puts the product in the first row. The ad text itself says “we don’t show you anything you can’t buy”…its just the smokes and nothing else…

This makes an interesting approach to ads-what do you think about it?

Related posts:

1. On press-only matereal
2. Thinking customers won’t notice can back – fire
3. The open ad
4. Seth Godin on giving and taking
5. Give stuff away for successful customer care