Jul 082006
Recently, when walking along the vienniese streets, I saw this thingy:
An ad balloon positioned so that people entering the subway station would see it. Ok, I saw it, and what do I do with this knowledge now?
Zespri Gold, wtf is this? Is it a new Palm OS game? Or is it a beer brand, or a new political party-don’t ask me, I really don’t know!
When advertising, it IMHO is very important to tell customers what you are advertising for. Just telling them your brand name doesn’t work…
What do you think?
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do a google search
you’ll probably find some info on it that way.
If the ad is good enough, you could make your audience try to search for what your brand is (I mean, try to make them curious about what your bussiness does).
If you can succed tricking your audience into doing this, you’ll have greatest advertising ever.
I saw one of these in a local newspaper. They (company X) placed a one-page ad which simulated a newspaper, with some big news like “John Doe discovers X and goes fast to buy it!”, “Catherine Z says: ‘X is the best of the greatest!”, etc.
wow, retro.
Its for kiwifruit!
ahahahaaaahaaahaaaaa
and its cool
i want to climb it and ride it.
go NEW ZEALAND!
oh and maybe..maybe..maybe
they just deliberately didn’t say…or that you didn’t see (cause they ofcourse would of said kiwifruit somewhere)
so you’d go and BLOG IT
thus giving them more publicity..
theory