On press-only matereal

Binary Clock 3.0 was accompanied by a link to a powerpoint presentation(now pulled btw) that contained some extra data for reviewer’s usage. The press release text IMHO made clear that the show was intended only for analysts – but what do I find at various places all over the internet now:

And there’s even a powerpoint presentation of BinaryClock for those interested.

Today’s leson is short and hard. If you want stuff to be analyst use only, LABEL IT BIG ON EVERY PAGE! Some people will post just about anything they get – so don’t give out any information that you don’t wish to find online, too!

Dont ask me why, but this makes me all bonkers…

Related posts:

1. Even more Apple-a retrospective
2. How to deliver a good presentation
3. On unclear, long press releases
4. PODS errors-cascaded
5. How to fuxate a presentation, big time