Most of you probably still recall my riff against giving an ESD access to your registration code algorithm. I recently changed to MobiHand, and they now do automatic fulfillment for me – and not just to save the algorithm tax(which they don’t have anyways).
Patrick McKenzie recrently posted about the various problems he has had with his customers not getting their unlock codes because the spam filters/email servers gobbled them up.
This is exactly the problem I have had, too. People either didnt respond to my emails or had all kinds of other problems which led to them never getting the unlock code. This led to unhappy customers, and made me feel bad.
Now that MobiHand handles the purchase process, however, I can sleep calmly. If the code doesn’t arrive, its MobiHand’s fault and not mine. But since the code gets displayed online on the purchase confirmation page, the unreliable email transfer is not needed any more.
In addititon, customers get served much faster – and I can focus on the real problems and on development instead of always doing the customer care job…
What do you think?
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I think customer care is part of the job, but I sleep MUCH sounder at night knowing my registration key is now embedded in the checkout page (it wasn’t for IE until today — COUNFOUND the genius who first thought of browser incompatibility!). It means less panicked emails coming in at 3:00 AM my time saying “I really, really need this code by 4th period today… are you there?”
Hello Tam,
I think that registration key is something weird for a customer.
Would you change your HotSync ID when you change of device, would you hard reset your device and want to reinstall all your software from scratch (to get a clean new install), etc… you always have to find back all these reg keys that you received.
Ultimate customer care would try to avoid reg keys, and thus your own time wasting trying to find some kind of work around to satisfy your customers.
This being said, I provide a full version of my applications, with no reg key… and bad people just spread them very quickly on the P2P networks
… but just like they would spread some crack or keygen for your applications 
These people are not helping with the motivation of the amateur software developers that we are!
Cheers,
aldweb