I recently was out with a friend. She feared loosing her job at an austrian state agency to a person who was a very good talker. One of the people in her department has to go, and it will probably be her as she has the least job experience.
Before we come back to Pat, however, lets look at a program I know very well: the initial version of WarpSpeed. Dmitry Grinberg entered a market which was filled with two big competitors - they did almost everything he did.
But Dmitry had one brilliant idea: he made an extra option for silencing screen whine, and then rode this point into town hard-core. And this is what worked…PxaClocker could silence screens too, but Dmitry got the public’s attention.
Binary Clock for Palm OS is a similar thing - Binary Clocks for Palm OS are dime a dozen. But Tamoggemon’s has a highly configurable display system - and this is a feature I try to ride into reviewer’s and customer’s neck.
A product needs a unique property that no one else has - the unique sales proposition pushes your product into the cash area and makes it unreplacable. You need to ride it onto the analyst’s hides and into your ads - people choose on differences, not on similarities.
Pat now gets her USP - good outwards attention in the form of a few testimonials from friends of mine. But think about your product - is it a Patricia, or a WarpSpeed?
