Marketing is a huge part of a Micro ISV’s life. Literally thousands of books are available on the topic - finding the right one can be challenging. Marketing for Dummies tries to be a cover-all book - let’s see how it fares!

Marketing for Dummies is - like all other books in the for Dummies series - subdivided into multiple sections. Each of the sections can be read alone if you feel like it, but reading the book from front to back is probably the best idea.
The first parts of the book look at the role of marketing in a business and also at the creative process. You get informed about what marketing can and can’t do for a business, and also get insight into successfully running creative sessions with yourself and your friends/graphists/whatevers!
The third part of the book looks at classic advertising: TV, newspapers/press, radio, brochures and outdoor stuff like signs. While many of the ideas presented herein are not applicable for a micro ISV, they still contain good information that’s worth having - after all, PR can get you into many of these areas for free!
The fourth part looks at non-classic forms of advertising and marketing like e-marketing, direct marketing, PR and face to face marketing. The fifth part looks at stuff like pricing, branding, service and distribution.
The text is written very clearly and generally well done. All jargon is explained right away, and the comics add a bit of fun to the experience. But since this is a for Dummies book, there is nothing new to say here…excellent text, as always.
Overall, if you can afford just one book on publicity, make it Marketing for Dummies. While it definitely doesn’t cover every nook and cranny of the topics presented, reading it gives you enough knowhow to market your software products. Extra knowledge can then be obtained from other books(reviews coming soon) as revenue comes in. The Amazon price of 14.99$ is more than acceptable for this must-have of a book. One can consider this the unofficial sequel to the famous MicroISV book….