Product placement – genious stunt by Motorola

I just found this over at Engadget’s:
http://www.engadgetmobile.com/2006/10/06/new-monopoly-edition-features-razr-token/

A new version of the Monopoly board game will include the RAZR mobile phone as a “game token” – so, a player can use a RAZR as game figure… .

IMHO, this is a strike of genious style move. Getting your product included into a popular game gives you years and years of free advertising and PR for essentially no cost. In addition, no one will ever find out or even just think about the paid inclusion…sneaky and smart at the same time!

Related posts:

1. The Zire 72s-or how to make a product flaw a new product
2. Motorola RAZR bug fixed
3. All Motorola Razr models listed up
4. On public relations and corporate greed
5. Tomi Ahonen: Apple’s App Store is bad business