I just found this over at Engadget’s:
http://www.engadgetmobile.com/2006/10/06/new-monopoly-edition-features-razr-token/
A new version of the Monopoly board game will include the RAZR mobile phone as a “game token” – so, a player can use a RAZR as game figure… .
IMHO, this is a strike of genious style move. Getting your product included into a popular game gives you years and years of free advertising and PR for essentially no cost. In addition, no one will ever find out or even just think about the paid inclusion…sneaky and smart at the same time!
Related posts:
I wonder how much they’ll charge this palm reader to have a crystal ball with the business logo as a game token? He he, man the guys are sharp!