When the last Binary Clock for Palm OS ad was unveiled, the most common complaint was the lack of a well-readable font. People simply had problems reading the font Tamoggemon Software uses. Back then, I thought that this would not be a real problem…until I saw this(visit the page and look at the graphic):

http://tmenguy.free.fr/TechBlog/?p=49

OK, this isnt the Tamoggemon font – but it is still artsy and next to impossible to decypher(eek!). The blogger who created it will probably be offended by this post, will flame me, etc – just as I was a bit pissed at the people who disliked my font(and walked up to me to tell me while I was drinking coke).

IMHO, the big lesson to learn here is that you(aka the creator) can’t assess the artsyness of your font/design/whatever. You know how the ad was created and whats the idea behind it, and thus can understand it easily.

But can a person understand the ad when he doesnt know the background? Can a foreginer understand the ad?

What do you think?

Related posts:

  1. On fonts
  2. A collection of small fonts for programmers
  3. Seth Godin on wordy/artsy copy
  4. On un-updated advertising
  5. Linux status

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