When starting a business, understanding the basics of advertising is a expensive(you buy space that goes to waste) and time-consuming process. Advertising for Dummies wants to be a ‘quick and dirty’ introduction that should save you time…lets see how it fares!
Advertising for Dummies starts off by looking at the what and why of advertising. What can advertising do for you, and what can’t it do for your product.
The second part of the book looks at a variety of mediums and at their specific needs. Advertising for Dummies gives simple advice for creating surefire ads and also gives good insight into the production process. It also covers cost-cutting in the production process. While the book doesn’t give you extremely advanced techniques, the overall coverage is ideal for beginners.
The third part is dedicated entirely to keeping inside of your budget. It shows you how small bucks can be used to generate a really big bang!
Part 4 looks at buying media. Did you know, for example, that the ad offers given originally can usually be cut by at least 25 percent? Or did you know that stations usually give you extra spots for free?
Part 5 looks at non-advertising forms of publicity like PR and publicity. The hints given herein are helpful when it comes to saving a few extra bucks. The very end of the book contains a glossary of marketing terms that could be useful.
The book is very well written and doesn’t contain any difficult jargon. Paper quality is ok for my Parker 45 x-nib – no complaints here.
Overall, Advertising for Dummies is a great book for anyone who is in charge of advertising – be it as a Micro ISV or at an advertising agency. It may not contain all the theory – but if you need a quick start on the ideas behind advertising, get this book(and Marketing for Dummies) by all means. The price of just 16$ at Amazon’s is more than just o.k.!