Comments on: Discount marketing for MicroISV – it DOES pay http://tamspalm.tamoggemon.com/2007/01/09/discount-marketing-for-microisv-it-does-pay/ Palm OS / web OS news and opinion source Thu, 09 Feb 2012 07:33:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tam Hanna http://tamspalm.tamoggemon.com/2007/01/09/discount-marketing-for-microisv-it-does-pay/comment-page-1/#comment-39533 Tam Hanna Thu, 11 Jan 2007 07:29:49 +0000 http://tamspalm.tamoggemon.com/2007/01/09/discount-marketing-for-microisv-it-does-pay/#comment-39533 Hi BadZed, good point - I'll post more on that later though. A marketer told me something very interesting in a face-to-face conversation: <i> F*** the list price. If your channels jump on discounts like madmen, then set your list price by the discount higher - and then go on discounting to your real, expected price. So, in the end you get free PR and still your list price. And the few unlucky that buy at MSRP, have had - um - though luck. </i> What do you think? Best regards Tam Hanna Hi BadZed,
good point – I’ll post more on that later though. A marketer told me something very interesting in a face-to-face conversation:


F*** the list price.

If your channels jump on discounts like madmen, then set your list price by the discount higher – and then go on discounting to your real, expected price.

So, in the end you get free PR and still your list price. And the few unlucky that buy at MSRP, have had – um – though luck.

What do you think?

Best regards
Tam Hanna

]]> By: BaDZeD http://tamspalm.tamoggemon.com/2007/01/09/discount-marketing-for-microisv-it-does-pay/comment-page-1/#comment-39275 BaDZeD Wed, 10 Jan 2007 01:52:41 +0000 http://tamspalm.tamoggemon.com/2007/01/09/discount-marketing-for-microisv-it-does-pay/#comment-39275 Discounting does work as long as you dont do it too often (otherwise you hurt your normal sales as everyone is waiting for the stuff to go on sale :D ) Discounting does work as long as you dont do it too often (otherwise you hurt your normal sales as everyone is waiting for the stuff to go on sale :D )

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