In Austria, some subway stations contain small ‘ad booths’ than can be rented by various companies. These companies then display their wares there in order to motivate bypassers top – um – come and purchase.
So far so good – until I saw this booth(today – its U2 Rathaus station for all readers in vienna):
An empty booth? WTF!!!
The moral of the story is: always have a “replacement ad” in the back of your sleeve when using any kind of rented ad space. For example, if you buy a web banner space on a site for advertising your Palm OS programs,there should be a banner available all the time. The analyst wont refund you if there’s no banner on the site for a few days, and your Palm OS stuff won’t sell either.
In fact, in such a situation, a bad banner is better than no banner…
What do you think?
Related posts:
Content, RSS
Twitter
In fact, in such a situation, a bad banner is better than no banner…
I agree all the way there. Plus it looks more professional if there isn’t an empty spot there.
Could it be, that the booth is empty, because there was no one found to rent the space? Or the renter got out of business?