Comments on: On overloaded ads

By: Tam Hanna

Tam Hanna — Sat, 19 Jan 2008 15:48:41 +0000

Hi,
same feelings here…Deekstar Discounts Guy – fully agree here. BTW, they already stropped running it…

Best regards
Tam Hanna

By: Deekstar Discounts Guy

Deekstar Discounts Guy — Wed, 09 Jan 2008 21:54:10 +0000

It’s a punk poster ad and punk will always attract your attention for being ugly and nasty looking, well punk looking!So obviously this angle worked for some people. The fact the ad is raising money for kids is bizarre because alot of older people who would normally donate to these causes, or who have a middle class attitude will be put off by such a punky advert, thinking it is in bad taste.My personal view is that it looks like trash and therefore makes you think of trash.

By: Tam Hanna

Tam Hanna — Mon, 16 Apr 2007 20:31:06 +0000

Hi Mattitude, Allen;
this may now sound cheesy, but as I am looking at this post again a few days after writing it, I start to very much agree to you two…the ad was soo “bad” that it made me look…although figuring what it was for took me quite some time…time I wouldn’t have when racing past in a car…

Best regards and thanks for the insightful comments
Tam Hanna

P.s. As for Hundertwasser…hmm, no comment *ashamed_is*

By: Mattitude

Mattitude — Thu, 12 Apr 2007 14:34:14 +0000

It’s asking for money for handicapped kids in developing countries …
My analysis (since I’m in marketing) goes like this:
If the ad is placed in one of the chic or tidy areas of the city, then people will be drawn to it because it looks messy, like it’s graffiti or something. Also, since it’s for handicapped kids, it’s probably actually created by these kids, so shame on you for delegitimising its value. On the other hand, you can’t read German, so it’s not your fault
I think it actually was very effective, given the design of the ad, its target group (people in Wienna are rich- trust me) and the point of the ad. For an example of something that’s REALLY ugly in Vienna, look up “Hundertwasser”…
Cheers

By: Allen

Allen — Wed, 11 Apr 2007 06:27:33 +0000

But…… It’s such a bad cluttered advertisement that it made you stop and have a look at it.

Furthermore, you took a picture of it to show us!

I think the ad. got quite a bit of coverage.

Still don’t know what it’s advertising though!