Confucius himself has once stated that learning by mimicry is a cheap and painless way to get smarter: truer words have rarely been spoken. As the dollar price falls lower and lower, advertising on US-based sites is more affordable than ever…but coming across ideas and execution models is as hard as it always was. Can Gradation Design help out?
The book is created by a Japanese publisher called PIE Books and is almost completely free of text – instead, it is chock-full with over 200 different designs from all markets (CD covers, posters, packaging,..). As with most “photobooks”, some concepts are lovely while others suck:
A small second part contains a table of various gradients based on pretty weird colors – I have found these very useful when it came to making my own designs:
Unfortunately, the book suffers from a weakness found common to almost all “photobooks” and similar fine art stuff: availability. Amazon currently lists the book as out-of-stock and charges moderate 31$ for it – the publisher’s site is completely useless…
In the end, PIE Books Gradation design is one of the most inspirational tomes I dug through so far – many of my future banner ads will be based on gradients. If you enjoy looking at “photobooks” and can get your hands at a copy, hit it – people who prefer text-based books should stay far away as they are likely to be disappointed…
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