So far, developers of mobile devices have not felt the need to especially advertise the third-party extendability of their products in their Point-of-Sales demos. However, Apple’s iPhone 3G demo explicitly features third-party apps in Austria – read on for a few images and a Tam-Hanna-made translation:
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“Web applications directly on your Phone” |
| (this now shows a few applications in the iTunes app store. Note that all of them are free) |  |
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(Now, Super Monkey Ball is selected) |
| (The icon now shows up in the launcher’s screen. Amusingly, the payment process and the application’s price have not been shown) |  |
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(The game starts up and the screen begins to tilt) |
| (The device is shown toppling around as the game runs) |  |
AFAIK, this is the first time ever that a mobile phone manufacturer explicitly advertises the expandability and third-party application availability of its platform. Palm once planned something similar, but never aired the TV spots…looks like another first for Apple!
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It seem to me that they are advertising the app store, not specifically SMB, afff of course, you need to use some sort of app to be purchased to show how it works and SMB is well… pretty!
Palm once aired some ¿m505? ads in which showed it running videos in kinoma (they didn’t show the painful conversion process, neither the slow transfer on older machines) but it was very clear that it was a third party app, also here in latin america, some treo ads where aired in which they advertised the treos ability to play mp3s trough pocket tunes.
lol it would be kickass if the screen actually rotated to show the landscape mode
woops, btw the mm505 ad ended in something like: palm, enjoy the handheld with the most applications.
Hi zub,
yep – but AFAIK these ads never were aired…
All the best
Tam Hanna
Thanks for the post, I wonder how much success Apple have had with this advertisement strategy?
I guess we’ll never know.
Hi Folks,
I think it goes well – they still run it…
All the best
Tam Hanna