Traditionally, Handango’s yardstick report provided loads and loads of tables from which analysts could derive lovely figures for their readers (look at our coverage of 2007 for an example). Unfortunately, the recently-released document doesn’t bear any similarity with the yardsticks of former times: it is a slim, one-page PDF containing very little info. Nevertheless, read on for the most interesting things!

First of all – here’s the traditional table of best-selling devices (this time averaged over all platforms). Handango always supplies two lists – one looks at the devices which have generated the most revenue, while the other one looks at the devices from a pure number-of-sold-apps perspective:
By revenue
1. BlackBerry 8830 World Edition
2. Palm TX
3. BlackBerry Pearl
4. BlackBerry Curve
5. Motorola Q (5.0)
6. Nokia N95 (S60 3rd Edition)
7. BlackBerry 8800
8. AT&T/Cingular 8525 (5.0)
9. Nokia E90 Communicator
10. Palm Treo 700p

By # sold
1. BlackBerry 8830 World Edition
2. BlackBerry Pearl
3. Motorola Q (5.0)
4. BlackBerry Curve
5. Nokia N95 (S60 3rd Edition)
6. Palm TX
7. AT&T/Cingular 8525 (5.0)
8. BlackBerry 8800
9. Palm Treo 700wx
10. Palm Treo 700p

Handango furthermore provided the following information broken up per platform:

RIM (BlackBerry)
The top-ranked content categories for BlackBerry this year were Entertainment, Games and Business & Professional. However, the top 10 individual applications sold for BlackBerry represented numerous categories. BlackBerry had four devices in the top 10 list of smartphones adding content in the first half of this year.

The top 10 best-selling applications for BlackBerry in First Half 2008 were:

1. Ringtone Megaplex (ringtones)
2. Colour Your Trackball (trackball customizer)
3. VoiceControl (voice command)
4. BBSmart Email Viewer (email enhancement)
5. SplashID for BlackBerry (information security)
6. Ringphonic Lite (ringtones)
7. Pimp My Pearl (customization)
8. IM+ (instant messenger consolidator)
9. eOffice (productivity suite)
10. IM+ for Skype (instant messenger consolidator)

Palm OS

Palm OS has not released any new devices in 2008 and therefore, Palm OS devices have fallen out of the top 10 list of smartphones adding content.

The top 10 best-selling applications for Palm OS in First Half 2008 were:
1. SplashID for Palm (information security)
2. VoiceControl (voice command)
3. PocketMirror Standard (personal information management)
4. Agendus Professional Edition (personal information management)
5. Agendus Desktop Edition (Outlook synchronization)
6. Traffic – One City (traffic)
7. SplashID for Desktop (information security)
8. Ringo Pro (ringtones)
9. eWallet for PCs (information security)
10. PocketMirror Standard Upgrade (personal information management)

Windows Mobile Standard (formerly Smartphone)
While the top 10 individual applications span several categories, Windows Mobile Standard users continue to focus on fun in 2008, as Entertainment and Games remain the top two categories for the platform. There are no Windows Mobile Standard devices in the top 10 list of smartphones adding content in the first half of 2008, whereas the Motorola Q and the ATT 8525 both made the top 10 list in the second half of 2007.

The top 10 best-selling applications for Windows Mobile Standard in First Half 2008 were:
1. MobiTV (streaming television)
2. Ringtone Megaplex (ringtones)
3. SBSH Facade (home screen plug in)
4. eWallet Professional Edition (personal information management)
5. Documents To Go Premium Edition (productivity suite)
6. PocketStreamer Deluxe (streaming media)
7. Agenda One (calendar manager)
8. SmartphoneNotes (note manager)
9. Jeyo Mobile Extender for Outlook (text messaging)
10. Photo Contacts Pro (phone features)

Window Mobile Professional (formerly Pocket PC)
Three Windows Mobile Professional devices made the top 10 list of smartphones adding content in the first half of this year – the ATT Tilt, the HTC TyTNI II and the HTC Touch. The Games category leaped to the number one position in the first half of 2008. The Business & Professional category remained in the number two spot, followed by Entertainment.

The top 10 best-selling applications for Windows Mobile Professional in First Half 2008 were:
1. Spb Mobile Shell (today screen plug in)
2. MobiTV (streaming television)
3. Spb Pocket Plus (today screen plug in)
4. Pocket Informant 8 (today screen plug in)
5. Spb Backup (file backup)
6. eWallet (personal information management)
7. Spb Phone Suite (phone features)
8. Ringo Mobile (ringtones)
9. Spb Time (clock)
10. SOTI Pocket Controller-Pro (desktop synchronization)

Symbian
Productivity and Utilities applications remained the top two categories, respectively, in unit sales in the first half of 2008 on the Symbian platform. The top device for Symbian OS continues to be the Nokia N95, which launched in 2007.

The top 10 best-selling Symbian OS applications in First Half 2008 include:
1. Quickoffice Premier (document manager)
2. ProfiMail (email viewer)
3. Handy Weather (weather)
4. Advanced Call Manager (call manager)
5. X-plore (file management)
6. WorldMate Professional (travel assistant)
7. IM+ for Skype (instant messenger consolidator)
8. LCG Jukebox (music player)
9. Advanced Device Locks (security)
10. Ultimate Voice Recorder (voice recorder)

Now that we have the raw data posted, it’s time for a small analysis. The first and most impressive thing is the position of the Palm TX – the device is extremely old and completely outdated hardware-wise; but still managed to get the second place on the revenue chart. Even though this may be claimed on the high prices for Palm OS programs, its high postion in the sales number figure corrects this to some extent.

Looking at S60: the extremely strong sales of Nokia N95 and E90 applications are unsurprising (for me). The N95 has sold like mad – and the people using Communicators have had to replace most of their existing software due to the OS change (which IMHO explains why the box is only in the revenue list…these apps tend to be extremely dear).

As for Windows Mobile – the SPB dominance remains unbroken. 7 of the top-ten PPC applications now come from this Russian house – a monopoly situation I have never ever seen anywhere before.

Gamers will be less than happy, as no games are in the top applications for S60, palm and WM. BlackBerry users seem to be the most playful – Sudoku and a Poker simulator both made it into the top-10 on this platform.

Unfortunately, the growth speed analysis made last year can no longer be done – Handango didn’t itemize the growth figures on a per-platform basis (no idea why)….

What do you think?

P.S. In case anyone wonders why no iPhone programs are listed: the sale of iPhone applications is handled by Apple exclusively (there is no third-party store)…

Related posts:

  1. BREAKING: Handango releases latest Yardstick
  2. The Handango Yardstick 2007
  3. Handango on top-selling devices
  4. Handango Yardstick released
  5. Handango Yardstick released

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