The following bit of news hit me via an Austrian newspaper which fell into my hands by good luck and ill fortune while coming home from Bratislava tonight:
The Queen has a budget for Christmas presents and won’t spend more than £50 a time on festive gifts for the family, even ordering staff to save the wrapping paper so it can be re-used.
The very moment I read this, I immediately thought about what a PR agency working for a gift shop or paper manufacturer could make of this story. Royals, a few rolls of free gift paper and a press release are a perfect mix – I can see the headlines about my client’s products in rags all over the UK.
I am fully aware that your every-day needs in communicating and developing eat loads of time – but keeping en eye out on the world can reveal great PR opportunities you would miss otherwise…
P.S. Before anyone flames me: the headline is not referring to the idea of recycling stuff (ask me about my envelopes), but rather about making a fuzz about it…
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