Krusell is a huge Swedish manufacturer of protective cases. Their top list tends to be somehwhat representative for “average users” – and saw some severe changes this month.
RIM fell out, Palm didn’t get in (no wonder due to European focus)….and Sony Ericsson has gone amiss too:
1. (3) Nokia 6300
2. (-) Apple iPhone 3G
3. (-) HTC Touch Diamond 2
4. (2) Nokia 3109
5. (-) Nokia E51
6. (1) Nokia 5800
7. (5) Nokia E71
8. (6) HTC Touch HD
9. (-) HTC Magic
10. (-)HTC Touch Pro211. (4) Samsung SGH-i900/i910 Omnia
() = Last month’s position.
Last month Nokia took a Grand Slam by taking all Top 3 positions at Krusell’s best seller list for May. The list in June also gives an impression something is happening in the market. Nokia takes 5 out of 10 positions, HTC takes 4 and Apple one. Samsung, LG and Sony Ericsson are all out of the list.
To me it is surprising even the previous best seller Omnia had to leave the list this month, says Ulf Sandberg MD at Krusell. Yet another surprise is that everybody in the industry always talks about how short the lifecycles of mobile phones have become. This month’s No 1, Nokia 6300, was introduced in February 2007 in Krusell’s assortment and is now back on the No 1 position 28 months later, he ends.
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