Eyewitnesses have informed us that Palm’s Chuq van Rospach made the following statement at a developer meeting a few minutes ago:
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“we’re also trying to build some things into the catalog … and different ways to get your app into the catalog and get it noticed. … how can we help people with good apps get that kind of notice and marketing … [we want to make sure that] the really good apps get that notice, not the cheap apps, and fighting that whole race to the bottom is one of those things that we want to see if we can do a little differently.”
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Even though we have not been able to get this confirmed as of now (and probably won’t until Monday), this statement nevertheless makes good sense if you look at Palm’s current economy: on average, Palm OS applications sell for more than 10$/license.
The current Palm OS economy is neither set nor able to live in a world of 1$ applications – even “mundane” things like lite versions of applications are seen as unneeded or plain evil by many established Palm OS developers. For them, a model based on mass is plain evil: many current Palm OS developers are more willing to give up on their companies rather than change their ways of operation.
Palm is in an extremely difficult situation: it’s past, extremely spotty track record (Cobalt, Foleo) has diminished its existing developer base; creating a huge group of developers who currently earn good cash on other platforms. For them, going back to Palm is not an option. IMHO, the only plays where the orange boys can effectively recruit developers is among their current devs: which, as already said, struggle to exist in mass-driven rather than quality-driven markets.
Thus, Palm’s decision IMHO is not a decision of free will but rather one of force: if they do not adapt their marketing and distribution scheme, they could very well end up without any developers. Expect higher prices and possibly even the return of ESDs like Handango or MobiHand – the infrastructure for them is already well in place.
What do you think?