ntt docomo us mvno NTT DoCoMo plans US network   upcoming culture clashThe Japanese cell phone market has always been completely different from the US/European one: handsets which perform well in Japan are extremely unlikely to do well anywhere else and vice versa. Nokia tried to gain a foothold there for some years, and eventually gave up…which should bring my point across clearly.

Unfortunately, the Japanese cell phone market is shrinking. This has forced carriers and device makers alike to look at other markets – NTT DOCoMo, the largest carrier of the region, hatched the outrageous plan outlined below:

DoCoMo may start the mobile phone service as a mobile virtual network operator leasing network capacity from a major U.S. cell phone service provider, the sources said. If DoCoMo opts to start the service as an MVNO, it is likely to lease infrastructure from AT&T Inc or T-Mobile USA Inc, with which DoCoMo’s U.S. unit has business ties, the sources said.

Even though I am all for more competition in the US cell phone market, I am pretty sure that this won’t be the thing US cell phone users have been waiting for. Japanese and US cell phone culture is completely different – at best, the boys could end up binding the Japanese expat population along with a few gadget heads…

Image: Wikimedia Commons / Marus

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