Seth Godin’s blog is difficult to classify, but tends to be extremely interesting for entrepreneurs and marketers alike.
His latest post is extremely interesting for all those of you in the mobile space. Seth basically asks whether your company can benefit from cooperating with somebody else:
Good business development allows businesses to profit by doing something that is tangential to their core mission. Sometimes the profit is so good, it becomes part of their core mission, other times it supports the brand and sometimes it just makes money. And often it’s a little guy who can be flexible enough to make things happen.
x) Starbucks licenses their name to a maker of ice cream and generates millions in royalties.
Hit the link below for a little FAQ on “business development”: