The single largest issue mobile application stores face today is getting people to BUY – for example, Nokia’s Ovi Store has thousands of free downloads but suffers from conversion rates around 1:1000. Average customers (aka those who don’t read TamsPalm
) need to be made accustomed to paying for apps…and a promotion can be helpful for that.
Palm has now opened one as following:
If you’ve been looking for a good excuse to check out some new apps for your Palm webOS phone, here it is: Starting today (and for a limited time), nearly every app in the US Palm App Catalog and Palm web channel are available at half price. (A handful of exceptions are indicated at full price in their catalog listing.)
…
Let’s see whether it does much for developers…
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