Our initial experience with Emblaze was not too good – and their handset didn’t look like an excessively promising Treo replacement either.

Engadget now claims the following:

We have word from an industry insider that the First Else handset running the ALP OS is in trouble. Not a surprise since Emblaze, the company behind the handset, has been dead quiet about Else ever since CES where it promised a March beta and Q2 launch. From what we hear, the software simply isn’t ready and Emblaze has been unable to sign on any major carriers as the components continue to age inside a cellphone first demonstrated in November of 2009.

Given that the market is already overfilled with fun devices, I can very well see carriers ignoring a potentially expensive-to-acquire device from an unknown vendor. Being the “official” successor of the Palm OS is nice and fine – but carriers tend to keep an eye on their financials…

Related posts:

  1. Emblaze Else – the next ALP smartphone project
  2. Emblaze Else – the hands-on
  3. Access on the Emblaze Else
  4. Cell phone cameras – taken apart
  5. Emblaze Mobile’s Edelweiss runs ALP

6 Responses to “Emblaze is in trouble”

  1. It’s a shame… I thought that that was one of the more promising devices that I’d seen in a while.

  2. Hi Baal,
    I have to admit that I wasn’t too impressed – plus, what do you expect from a company which manages to alienate its biggest followers?

    With best regards
    Tam Hanna

  3. You’re really using the Emblaze UI as the background? I though you said you were underwhelmed by it :-P .

  4. Hi,
    you didn’t catch my tweet, did you?

    A well-selling device and something ELSE ;)

    All the best
    Tam Hanna

  5. I’m not a twit :-) I don’t do those fads… No Twitter, Myspace, Facebook, Orkut, etc. I have no use for them.

  6. Hi Baal,
    I thought just the same – but Twitter can rake in a nice bit of readers.

    All the best
    Tam Hanna

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