If you have app stores, you have astroturfing – this age-old rule has been valid ever since the first ESD opened its store and added a rating system.

Unfortunately, the recent FCC rules for online news services also affect astroturfers. The New York Times (a questionable source for mobile, but usually OK on legal matters) now reports that the FCC has settled a case against a PR firm which openly admitted to writing reviews for its clients:

The Federal Trade Commission said on Thursday that a California marketing company had settled charges that it engaged in deceptive advertising by having its employees write and post positive reviews of clients’ games in the Apple iTunes Store, without disclosing that they were being paid to do so.

Even though small-scale cases of astroturfing are unlikely to be noticed, better move your server to Panama if you plan larger campaigns…

Related posts:

  1. Marketing for Dummies review
  2. On public relations and corporate greed
  3. Blog marketing…help the analysts write great reviews
  4. Graffiti lawsuit games – part 2
  5. On customer ‘paparazzi’

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