When HandMark bought up AstraWare about three years ago, industry pundits left and right wondered where the relatively unknown company had the cash from to buy the well-known publisher.
Questions about the deal were always haughtily rebuffed at tradeshows – fortunately, the 3GSMA’s Mobile Apps Briefing sheds some light onto the company in a recent editorial.
They describe their activities as following:
“The key for Handmark is to continue to find the right content and partners in order to build a large mobile audience. We have great capabilities in developing, distributing, monetising and supporting ongoing innovation. When combined with a great partner, this is a great recipe for success.”
…
“We chose to spin off Astraware to allow them to creatively focus on delivering to their core business of delivering entertaining mobile games. While it continues to be an attractive business, Handmark is focused on being the leader in the mobile application marketplace. It was a strategic move to provide more focus to both companies,” Conway says.
In case you want to find out more, hit the URL below:
http://www.mobilebusinessbriefing.com/apps/article/handmark-making-media-mobile
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