A few months ago, HTC started to mass-deploy Samsung’s Super AMOLED technology on various handsets. Then came the Wave – and Samsung ran out of displays, forcing HTC to switch to SLCD technology instead.

The Wall Street Journal now reports the following:

Samsung Mobile Display, which has had difficulty meeting demand for ultra-thin screens for smartphones, expects its production capacity to increase sharply when its new facility opens in July.

Capacity will go up to 30 million screens per month from three million currently when the new facility opens.

But Lee said that Samsung Electronics’ flagship smartphone, the Galaxy S, doesn’t get priority over other customers, and that the shortage has affected everyone equally.

For me, this step makes perfect sense: keep in mind that Super AMOLED displays are vastly inferior when it comes to displaying text! This is due to their PenTile matrix arrangement, which is needed to protect the blue diodes from aging decay.

After being met with enthusiasm initially, users and analysts alike are now starting to see the weakness of the display technology – Samsung now has to deploy Super AMOLEDs quickly to prevent SLCD from catching on even more than it already has…

Related posts:

  1. Samsung faces OLED rebellion
  2. HTC has OLED supply issues
  3. Samsung Super AMOLED demo video
  4. Samsung’s Super AMOLED technology could be unveiled at the MWC
  5. AMOLED is only profitable display technology in Q1 2010

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