Mobile advertising is one of the fastest-growing monetization venues for third-party developers – the late Berthold Thomae’s warning (the numbers can’t add up) apparently was not heard.
App data was passed to advertisers secretly in order to optimize yield. ThinkDigit now reports the following:
In the case of Lalo versus Apple Inc. et al, Apple and few major iOS developers are being sued by Jonathan Lalo for selling his personal data from his iPad and iPhone to advertisers, data which included his age, sex, and location information.
…
Even though moving your company to a safe offshore country will likely keep you safe as an ISV, don’t complain that you haven’t been warned…
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