Manufacturer-owned stores have changed the approach to marketing your app – but some basic laws still apply.

A PR agency called iPhoneAppPublicity.com recently shared the following “checklist of application promotion”. It is focused on iPhone, but also applies to most other platforms:

1. Is your name catchy like ’20 Minute Meals’ or ‘Doodle Jump’ both winners of Apple’s Design Awards? If not, consider renaming your app so it can be found more easily in Google searches and in the App Store.
2. Include and promote content in your app that cannot be found anywhere else.
3. Offer a free download to newspaper columnists, technical and non-technical alike.
4. Send out a well-written press release to the media announcing your new app and its special features no one can do without.
5. Use free online press release distribution. It’s a great way to access trade pubs, blogs, and consumer magazines.
6. Get a launch sponsor and co-promote. Hook up with a company that could benefit from being associated with this app.
7. Create a demonstration video and place it on your own YouTube channel.
8. Distribute the demo video online using free services like TubeMogul.
9. Create a tune or license one to play along with your YouTube video 10. Offer a free trial for users with an upgrade path to the paid version.
11. Host an App Launch Party for the media, friends, family and prospects. Give em all a take away flyer, card etc.
12. Get friends and business associates who are well-versed on your app to create a buzz by posting on Twitter, Facebook and MySpace.
13. Set up a Facebook Fan page to showcase your app. It’s free and easy and your fan page can be found in search engines.
14. Create wallpaper with rows of your app’s icon and use it on your profile pages in Facebook, Twitter and MySpace.
15. Within your app, create Twitter and Facebook update features so users can easily post comments on their social network about how great your app is.
16. Participate in Q&A forums online, such as WikiAnswers and Yahoo Answers.
17. Get listed in free online directories such as DMOZ.
18. Place free classified ads on Craigslist.
19. Create your own blog and post an announcement about your new app or about a feature update to your app.
20. Get reviews of your app placed at such sites as AppStoreApps.com, the Apple iPhone Apps blog, AppSafari, 148apps.com, AppCraver, iPhone Application List, AppShopper and AppRater.
21. Use the services of prMac an excellent way to get the word out to the Apple universe.

Even though much of it is straightforward, getting a reminder from time to time can be more than helpful…

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