During the golden times of Palm OS, the assumption was that users buy an app and keep using it for a lifetime. Then came the iPhone, and the concept of the throwaway app.

InnerActive, an in-application advertising company, has now taken a look at how users use their programs over time. The figures below summarize the lifecycle of an app for 12 months after its initial release:
0a App advertising revenue over time
0b App advertising revenue over time
0c App advertising revenue over time
0d App advertising revenue over time
0e App advertising revenue over time
0f App advertising revenue over time

In addition, an interesting figure re clickthrough rates. It looks like Nokia users are especially motivated to click ads:
1 App advertising revenue over time

Find the full PDF whitepaper here:
http://inner-active.com/public/WP/IA_WhitePaper_April2011.pdf

Related posts:

  1. App gives advertising revenue back to users in “lottery raffle”
  2. On un-updated advertising
  3. App Development revenue beats sales revenue
  4. A map of the mobile advertising landscape
  5. Since February 2011, mobile ad revenue grew by 522%

One Response to “App advertising revenue over time”

  1. interesting statistics, but why does decline after 6 months

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