In the beginning, color screens were based on transmissive technology – this led to horrible outdoor readability. Devices like the Palm m505 had reflective screens with a slightly weaker indoor contrast, but excellent outdoor readability.
Transmissive screens like the one on the Palm Tungsten T3 has decent outdoor readability for better indoor contrast – as most phones get sold in-doors, it was clear that outdoor readability was not too important an issue for most manufacturers.
LG nas now introduced an Android device called Optimus Sol.
It has totally specs, but is advertised as following:
has a two-fold advanced reflection rate compared to standard AMOLED displays
Could this signal the return of reflective screens? I’d be all for it…