Due to a little bit of restructuring at Tamoggemon H.Q. (yours truly now manages the newssites again), we are slightly late to the Amazon Kindle Fire party. Nevertheless, the statement below – currently shown to all visitors of Amazon.com – deserves notice:
What this means for the tablet market is clear: lowering prices is key to mass adoption of tablets.
Keep in mind that the form factor is not new – tablet PCs have been around for ages, and, at prices of above 2000 USD; were bought by those who needed them for business. The iPad lowered the price and made the devices accessible to style-conscious customers; the stunts by Palm and Amazon now make the devices become mass market tools.
This is due to one factor: a tablet can not replace a PC, notebook or smartphone. It, instead, is a “supplementary device” used for a few minutes a day. Pricing the device to hit this market segment will be key…