The concept of “phone on TV” is not new – Hucthison has been offering it to its clients for years; running a dedicated infrastructore of encoding servers to convert the terrestrial TV into data streams.
Japan now plans a TV service dedicated only to smartphones; however, a special tuner will be required. PCWorld reports the following:
A television broadcast viewable only on smartphones and tablets with special tuners will go live across Japan next year, according to a venture funded by the country’s largest television stations and mobile operator.
New broadcaster nottv said at Ceatec, the Japanese electronics show running this week, that it will use bandwidth frequencies left over when the country ended its analog broadcasts earlier this year.
Because it will function as an over-the-air broadcaster, its quality will not suffer as the number of viewers increase, and it will be able to deliver digital content, including games and newspapers, simultaneously to a mass audience.
“Television is currently designed for viewing at home, with everyone sitting around a TV. We want to be more personal and interactive,” said Hiroaki Ban, a manager in the corporate strategy division of mmbi, the company that will operate nottv.
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As of this writing, not much more is known except for a planned launch around April 2012 – stay tuned!
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