From now onwards, all statistics-related posts will be grouped together in the Metrics Maid Category – with the Metric Maid, aka yours truly, always hard at work to gather interesting data for your perusal.
For today, we have, first of all, ComScores report on the device marketshare in the USA. It looks as following, when taken from a manufacturer market share point of view:
| Top Mobile OEMs 3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| May-11 | Aug-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 24.8% | 25.3% | 0.5 |
| LG | 21.1% | 21.0% | -0.1 |
| Motorola | 15.1% | 14.0% | -1.1 |
| Apple | 8.7% | 9.8% | 1.1 |
| RIM | 8.1% | 7.1% | -1.0 |
On a platform setting, things look as following:
| Top Smartphone Platforms 3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| May-11 | Aug-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 38.1% | 43.7% | 5.6 | |
| Apple | 26.6% | 27.3% | 0.7 |
| RIM | 24.7% | 19.7% | -5.0 |
| Microsoft | 5.8% | 5.7% | -0.1 |
| Symbian | 2.1% | 1.8% | -0.3 |
The following types of content are used:
| Mobile Content Usage 3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| May-11 | Aug-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 69.5% | 70.5% | 1.0 |
| Used browser | 39.8% | 42.1% | 2.3 |
| Used downloaded apps | 38.6% | 41.6% | 3.0 |
| Accessed social networking site or blog | 28.6% | 30.9% | 2.3 |
| Played Games | 26.9% | 28.5% | 1.6 |
| Listened to music on mobile phone | 18.6% | 20.7% | 2.1 |
In addition to this, the Boston Consulting Group brings us the following chart showing which tablet operating systems are preferred by consumers in the USA and in China:
Not much to add here – what do you think?
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