Carriers change their policies all the time. But when the largest US carrier changes its policy, it IMHO is worthy of a PSA here.

In particular, the boys in red want to be able to share your personal data with advertisers in an anonymized form. The Boy Genius was given the following statement:

Protecting data and safeguarding privacy are high priorities at Verizon. Verizon Wireless recently introduced a new program that involves the creation of new types of aggregate business and marketing reports. For the business and marketing reports offered by Verizon Wireless, records about websites visited, cell phone locations and other consumer data will be combined (or aggregated) to compile reports that provide businesses with insights about their customers. In addition, Verizon Wireless and Verizon Telecom also introduced new ways to advertise to mobile users and wireline broadband customers.

For example, these insights may include the demographics (age ranges, gender, etc.) and interests (such as “pet lovers” or “tennis enthusiasts”) of visitors to a Web site, or commuters who might pass an outdoor billboard. These aggregate reports could be used by web publishers to help provide content that is more appealing to users, or to help advertisers better select the ads they will display on outdoor billboards or at other venues.

Use the URL below to prohibit the sharing – after all, the carrier doesn’t want to give its customers the right to “special termination”:
http://www.vzw.com/myprivacy

Related posts:

  1. Verizon ordered to partially refund ETFs
  2. Lawsuit filed re passing app data to advertisers
  3. Verizon advertises Pre Plus gaming
  4. Verizon: flat-rate wireless data “not sustainable”
  5. Verizon to get Palm Pre Plus / Pixi Plus

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