Being an ESD in the current time is difficult – with Apple, Samsung et al all having their own app stores, even traditional ESDs like MobiHand are now in more and more financial trouble.
ResearchToGuidance has now sent us the following chart looking at the future of ESDs:
In addition, it looks like Hutchison once again took the role of market leader with its operator store:
Broadly speaking, there are 3 types of niche stores:
Platform-oriented: Provides apps for a special OS platform e.g. AndroidPIT, Crackberry.
Target group-oriented: Provides apps for a specific segment of app users e.g. business or adults.
Carve outs: Niche store with a full catalogue store e.g. MNOs having their own app store within the Android Market Place or “@work” by Apple.The growth of niche app stores – particular target group-oriented stores – has been partially fueled by back-end service providers. These service providers enable white label app stores for any company which would like to run its own app store and monetize, for example, the website’s traffic.
What do you think?
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