When it comes to deciding which countries to target during localization, knowing more about the habits of the inhabitants of the land is very useful.

The folks from ComScore now bring us the following table:

Overview of European Internet Usage by Country
Ranked by Total Unique Visitors (000)
October 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix

Total Internet
Total Unique Visitors (000)

Average Hours per Visitor Average Pages per Visitor
World-Wide

1,431,939 24.6 2,402

Europe 376,644 27.8

3,013
Russian Federation 51,641 24.4 2,664
Germany 50,704 25.4 2,967
France 42,520 28.3 2,957
United Kingdom 37,404 37.5 3,510
Italy 23,986 19.1 2,132
Turkey 23,234 33.4 4,017
Spain 21,382 28.3 2,475
Poland 18,193 26.7 3,189
Netherlands 11,987 35.5 3,562
Sweden 6,219 26.5 2,761
Belgium 6,047 20.4 2,282
Switzerland 4,764 19.5 2,121
Austria 4,733 15.0 1,720
Portugal 4,263 21.6 2,240
Denmark 3,676 23.5 2,483
Finland 3,381 26.2 2,633
Norway 3,264 29.2 2,703
Ireland 2,349 21.4 2,139

Not much to add here…

Related posts:

  1. comScore on US market, Boston Consulting on Tablet OS – Metrics Maid 1/2011
  2. Nielsen on app downloading habits
  3. 40% of Americans do web surfing, e-mail or IM on their phones
  4. comScore on the US mobile market – January 2010
  5. On smartphone usage in Great Britain

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