On screen sizes and ad conversion rates

Metrics Maid Add comments
Dec 182011

I have always thought that there is no correlation between screen diagonals and click through rates – what impact should the screen size have on user behavior?

InnerActive has now sent us the following diagram, which shows a clear correlation:
advertising screen dialogs On screen sizes and ad conversion rates

Any ideas?

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Posted by Tam Hanna, Site Founder at 5:50 pm

3 Responses to “On screen sizes and ad conversion rates”

  1. counsel dew says:
    December 22, 2011 at 8:52 pm

    Are those by device only or by all devices that size? Rarely do I click thriugh since I know where to go if I am looking for something… So, those stats don’t reflect my experience…

  2. Sandra Jones says:
    December 27, 2011 at 1:10 pm

    So, what do you think should advertiser focus their advertisements on? Smartphone sales are still on the rise, mind you!

  3. David Merlo says:
    December 27, 2011 at 5:43 pm

    The correlation between the diagonals of the screen there and always has been.

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