When companies like the mobile advertising pioneer Smaato showed off their product at long-forgotten Symbian Smartphone Shows, the average pundit did not expect ads to become a significant part of the financing of mobile applications.
However, the situation has changed and the voice of the market has spoken. Thus, it should not come as a surprise that the long-running “Cannes lion” advertising festival now has a category of its own for all things related to mobile:
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