Some reports are classics – ComScore’s MobiLens data on the activity of cellphone users most definitely should fall into this category.

In case anyone of you has ever wondered about what EU residents do with their mobile phones – the answer is right here:

Mobile Benchmark Data for the European Market
3 Month Average Ending May 2012
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
Penetration (%) of Mobile Users
EU5 France Germany Italy Spain UK
Used Smartphone 48.8% 46.4% 42.3% 45.5% 57.0% 56.6%
Used Application (excl. pre-installed) 42.7% 37.8% 37.8% 37.1% 48.9% 54.6%
Used browser 42.4% 40.5% 35.9% 36.8% 47.0% 54.6%
Played games 29.7% 17.0% 27.5% 33.3% 33.6% 38.4%
Sent text message 83.1% 85.4% 78.3% 81.1% 79.1% 91.6%
Listened to music 28.9% 24.9% 27.7% 26.5% 38.6% 29.9%
Accessed Social Networking Site or Blog 29.0% 25.6% 23.0% 25.5% 33.2% 40.2%

Hit the link above to find out a bit more about usage habits of retail apps…

Related posts:

  1. comScore on US market, Boston Consulting on Tablet OS – Metrics Maid 1/2011
  2. comScore on the US mobile market – January 2010
  3. ComScore on August 2010 in the USA
  4. 16% of European smartphone users scan QR codes
  5. Market For Mobile Healthcare Applications Will Grow To US$ 1.3 billion in 2012

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