When it comes to getting large amounts of downloads, getting a licensing deal with a large international organization almost always works out fine.
A press release from ISM, the vendor of the official Olympics app, contains the following numbers:
London 2012 Official Mobile Game has been downloaded by over two million people across the world and is featured on Google Play and the App Store alongside other official London 2012 apps – play the game now!
Given that the app is available in both paid and freemium editions, the conversion rate would be interesting – stay tuned for further info as we get it.
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