Palm has learned a lot about how to treat third-party developers – the exchange of many foul fruits, the new and mobile-experienced parents and the constant pressure from Apple have done a lot for the company.
This is best seen in the following statement from HP’s CTO, which hits us via PreCentral:
We also support the homebrew guys. You hear about all the guys hacking phones and unlocking the phones, we actually encourage that. You can go out to PreCentral or any of the sites that support the Palm homebrew guys. they’ll tell you how to unlock your phone and how you can download the homebrew sites. The homebrew guys have just done some phenomenal work from the standpoint of really unlocking the true power of webOS.
Unfortunately, not all is good:
Inside of HP with the 47,000 engineers I issued a challenge [...] for the HP engineers to go create apps, consumer apps [...] I stopped counting at 750 apps and my mailbox has totally exploded.
No (sane) third-party developer wants to compete against the OS or device vendor. Motivating insiders to create webOS apps is a very bad idea and makes the platform a lot less interesting.
This effect has appeared multiple times in the past; and even if HP plays perfectly fair, the bad taste from past (Microsoft) cases remains in the mouths of third party developers.
Palm IMHO should take an example from Samsung – a company which is based in Korea and thus knows extremely well about “formal rules of engagement”. They have been financing, wining and dining third party developers all over Europe for the last months – but have not offered a single direct contract to any of them.
For Samsung, the effect is exactly the same (they get apps). However, third parties who are not privy to the winery don’t tend to hear about it – and don’t feel miffed in the process…




