Long-term followers of this news network know that we have a few staple data sources – Austrian retailers tend not to be among them. Nevertheless, the data provided by Austrian retailer Niedermeyer was too interesting to pass by – by December 8th, the most popular phones looked as following:
- Samsung Galaxy S
- SE X8
- HTC Wildfire
- Nokia C7
- Samsung Wave S8500
- Nokia X6
- SE Vivaz
- SE Vivaz Pro
- Nokia C6
- Nokia 5230 Navigator
The most important thing shown by this rank is the immense success of the new “battle of material” strategy employed by Samsung Austria. In short, it can best be explained as following: f### over Nokia, no matter what it costs!
Austria has recently seen Samsung devices being thrown into the masses by both governmental (A1, Galaxy S) and private(Hutchison, Wave, Wave2) carriers via heavily-advertised exclusivity deals. Samsung Austria furthermore has a highly trained team of people focused on “business”, and nothing but. They might not be as sympathetic as Nokia’s folks – but outperform them in terms of negotiation efficiency.
If you add in that Samsung can afford to make a loss on phones as it has other businesses like PCs and construction, a clear picture arises: Nokia is in trouble and will IMHO have a hard time retaking the top spot (s) in Austria without sacrificing margins significantly.
What do you think?
P.S. Walk on an Austrian road, and you see Samsung ads – Nokia ads are few and in between. Furthermore, Nokia’s attempts at negotiating exclusivities have been described as lacking by various carrier insiders…
One of the core questions which arose in our consulting practice in regards to the Galaxy Tab was short and sweet: who will buy the thing! As our contacts at