Here comes February, and we bring to you the top 10 phone list from Krusell. And the winners are

1. (1) Apple iPhone 4/4S
2. (2) Samsung I9100 Galaxy S II
3. (3) Sony Ericsson Xperia Arc/Arc S
4. (-) Samsung Galaxy Note
5. (5) Samsung Galaxy Nexus
6. (-) Nokia C2-01
7. (7) Nokia 3720 Classic
8. (-) Sony Ericsson Xperia Ray
9. (10) HTC Sensation
10. (-) Sony Xperia S
() = Last month’s position.

Ulf Sandberg, CEO at Krusell says

The first top seller list from Krusell in 2012 shows the same top three phones on the list as in December 2011. The most interesting in this ranking list are two things. First thing is that the trend of larger devices is obvious, devices like Note and Nexus are becoming very popular. Secondly I would like to point at the fact that a device like Sony Xperia S, which is not yet launched in the stores has created so high volumes of pre-orders that it has climbed in to the Top seller list. This is a sign that the market has high expectations on Sony this spring

Krusell’s list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.

No one can arguably deny the tight integration promises smartphones and mHealth apps make. While in 2011, the health app market grew significantly, it is expected to almost double in 2012.

According to a report released by research2guidance

The smartphone application market for mobile healthcare will reach US$ 1.3 billion in 2012 – up from US$ 718 million in 2011. Despite this substantial growth, the mHealth market is still in an embryonic state – especially in comparison to the US$ 6 trillion of the overall global healthcare market. Several factors (esp. smartphone penetration), will continue, however, to drive mHealth market growth over the next couple of years. These findings are part of our new Mobile Health Market Report 2011-2016 report.

 

The increase of revenue stems from downloads, in-app advertisements, mHealth services, direct transactions and sensor sales. As a number of big healthcare companies published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder (e.g. Sanofi Aventis’ sensor-based iBGStar Diabetis monitoring app) sensors are a growing part of the landscape.

 

In 2012 the number of mHealth application users – mobile users who downloaded a smartphone mHealth application at least once – will reach 247 million. Compared to the 124 million users who downloaded mHealth smarthphone applications in 2011, this is a near doubling.

 

The technical aspects of the healthcare landscape are changing rapidly and fundamentally. Healthcare data, the number of healthcare apps and their usage on mobile phones is growing. It is all evolving around smartphones and sensors attached to the phone.

Slide1 thumb Market For Mobile Healthcare Applications Will Grow To US$ 1.3 billion in 2012

This exponential growth of the mHealth apps is a direct result of the technological capabilities modern smartphones possess, alongwith the app stores promoting them.

mHealth applications are proving to be a boon for patients and doctors alike. With smartphones coming to “everyman’s reach”, mHealth apps have seen a spurt in growth.

Research2Guidance, the ever number crunching firm, has released a report  which gives an insight into the mHealth app market.

2011 was the first year of substantial business in the market for mobile health services delivered via smartphone applications.

The smartphone application market for mobile healthcare increased by a factor of 7 to reach $US 718 million in 2011. Nevertheless, the mHealth market is still in an embryonic state. Theoretically the market potential is enormous given the overall worldwide healthcare market size of US$ 6 trillion (WHO estimate) and the potential use cases and benefits for mobile patient healthcare support.

Within the last year, the growth in the mobile healthcare market has greatly accelerated. The main drivers for this growth have been the increase in the smartphone user base on the demand side, and the doubling of the number of mHealth applications on the supply side. These findings are part of research2guidance’s new Mobile Health Market Report 2011-2016.

A majority of the big healthcare companies have discovered mHealth applications as an innovative way to promote and deliver healthcare services and products. A testament to this is that a number of these large players published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder, e.g. Sanofi Aventis’ sensor-based iBGStar Diabetis monitoring app.

chart mHealth 1.2012 mHealth applications market reached $US 718 million in 2011

We are undoubtedly witnessing a transition phase, and mHealth apps will surely become a “must have” for doctors and patients alike.

Research2guidance, the ever number crunching company has produced it’s latest report concerning development for smartphones.

In 2011 publishers created $US 6.8 billion in application download revenues while app development revenues reached $US 20.5 billion. The development service became a mass market almost 3 times of the size of the application download market today.

chart 1.2012 Research: Market for mobile app development services reached $US 20.5 billion in 2011

The market for mobile application development services, including application creation, management, distribution and extension services, has reached $US 20.5 billion vs. $US 6.8 billion in app downloads in 2011. Thus the development market surpassed the content market by the factor of 3.

Today most app project revenue is generated from “classical” app creation services (concept creation, design and coding). New service types like app libraries, white label solutions and multi platform app development tools have become more and more popular, but do not yet take a major share of the market.

Prices for application development services vary significantly between regions. UK developers charge $US 626 per day whereas competitors from India charge, on average, $US 138 per working day.

App development partners using price as the main criteria for selection will not be lead to an optimal solution as most of the price differences are offset by the additional time needed by offshore app developers.

App developers can get a copy of the 98 page report from http://www.research2guidance.com/the-market-for-mobile-app-development-services-reached-us-20.5-billion-in-2011/

December 2011 has gone. So it means that its high time for Krusell to release the top 10 phones for 2011. Here we go ladies and gentlemen.

1. Apple iPhone 4/4S

2. Samsung I9100 Galaxy S II

3. Nokia 3720 Classic

4. Samsung GT-B2710 / Xcover 271

5. Samsung I9000 Galaxy S

6. HTC Sensation

7. Sony Ericsson XPERIA Arc

8. HTC Desire HD

9. Sony Ericsson Xperia Ray

10. Samsung B2100

Ulf Sandberg, the MD at Krusell quoted

I guess there is no surprise for anyone that iPhone 4/4S is 2011’s top selling device according to Krusell’s list for 2011. The iPhone is a sensitive smartphone with a very high attachment rate on cases,

In a way, it is more fascinating to see other models on our top seller list, such as Samsung’s Xcover which really is a device made for a rougher treatment. Still consumers prefer to buy a case, even if the phone doesn’t need protection as much as the user needs a convenient usage of the device in their daily life.

Apple, as we see, has retained the Number one spot, which is seriously challenged by Sammy. While Sony Ericsson is also not doing that bad, Nokia’s days of being the undisputed king are certainly over. With new devices lined up for new year, let us see what time has in store for us.

Another month, another analysis, and another winner. Krusell, the Swedish case manufacturer has released it’s top 10 phones list for the month of December 2011. And the winners are

1. (1) Apple iPhone 4/4S

2. (2) Samsung I9100 Galaxy S II

3. (3) Sony Ericsson Xperia Arc/Arc S

4. (4) Samsung I9000 Galaxy S

5. (-) Samsung Galaxy Nexus

6. (5) Sony Ericsson Xperia Ray

7. (6) Nokia 3720 Classic

8. (-) Samsung GT-B2710 / Xcover 271

9. (10) HTC Titan

10. (8) HTC Sensation

() = Last month’s position.

Ulf Sandberg, Managing Director at Krusell said

Samsung have thru the whole year, giving them a fight with a number of phones making its way up the list. Notable is that Sony Ericsson’s upgraded Arc S has made it to keep third place during the Christmas period, and that the new Galaxy Nexus made it to fifth place during its first month on the market.

As our esteemed readers know that the lists above is based on the number of pieces of custom made mobile-, smartphone cases ordered from Krusell during December 2011. Krusell’s list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.

I have always thought that there is no correlation between screen diagonals and click through rates – what impact should the screen size have on user behavior?

InnerActive has now sent us the following diagram, which shows a clear correlation:
advertising screen dialogs On screen sizes and ad conversion rates

Any ideas?

When it comes to deciding which countries to target during localization, knowing more about the habits of the inhabitants of the land is very useful.

The folks from ComScore now bring us the following table:

Overview of European Internet Usage by Country
Ranked by Total Unique Visitors (000)
October 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix

Total Internet
Total Unique Visitors (000)

Average Hours per Visitor Average Pages per Visitor
World-Wide

1,431,939 24.6 2,402

Europe 376,644 27.8

3,013
Russian Federation 51,641 24.4 2,664
Germany 50,704 25.4 2,967
France 42,520 28.3 2,957
United Kingdom 37,404 37.5 3,510
Italy 23,986 19.1 2,132
Turkey 23,234 33.4 4,017
Spain 21,382 28.3 2,475
Poland 18,193 26.7 3,189
Netherlands 11,987 35.5 3,562
Sweden 6,219 26.5 2,761
Belgium 6,047 20.4 2,282
Switzerland 4,764 19.5 2,121
Austria 4,733 15.0 1,720
Portugal 4,263 21.6 2,240
Denmark 3,676 23.5 2,483
Finland 3,381 26.2 2,633
Norway 3,264 29.2 2,703
Ireland 2,349 21.4 2,139

Not much to add here…

Being an ESD in the current time is difficult – with Apple, Samsung et al all having their own app stores, even traditional ESDs like MobiHand are now in more and more financial trouble.

ResearchToGuidance has now sent us the following chart looking at the future of ESDs:
niche app stores Niche ESDs become more popular

In addition, it looks like Hutchison once again took the role of market leader with its operator store:

Broadly speaking, there are 3 types of niche stores:

Platform-oriented: Provides apps for a special OS platform e.g. AndroidPIT, Crackberry.
Target group-oriented: Provides apps for a specific segment of app users e.g. business or adults.
Carve outs: Niche store with a full catalogue store e.g. MNOs having their own app store within the Android Market Place or “@work” by Apple.

The growth of niche app stores – particular target group-oriented stores – has been partially fueled by back-end service providers. These service providers enable white label app stores for any company which would like to run its own app store and monetize, for example, the website’s traffic.

What do you think?

2016 is the year when the health and fitness apps will cross the $400 million mark, as per ABI research. ABI has further predicted that there will be 1 billion health related apps downloads by 2016. Interestingly, the wearable fitness devices are the ones which would be pushing the segment’s growth.

The Press Release from ABI Research is as follows

PRESS RELEASE — The sports and health mobile application market will grow to over $400 million in 2016 – up from just $120 million in 2010. Much of that growth will be spurred by the ability of mobile handsets to easily connect to wearable devices that in turn can deliver new functionality, accuracy, and appeal to sports and fitness applications.

As the mobile handset adds new ways to access and support healthcare applications, it will become increasingly important within the healthcare market, including home monitoring systems for aging users, personal emergency response services, and remote healthcare monitoring applications. However, sports and fitness will dominate the mobile health application market.

“Downloadable apps are moving the sports tracking device market from proprietary devices to mobile phones, but adoption has been limited by the data they can collect. However, with the connectivity that Bluetooth Smart will embed in mobile handsets, wearable devices will bring greater detail to mobile handsets,” says Jonathan Collins, principal analyst.

Handset connectivity to wearable devices brings a new dynamic to the sports monitoring market. Athletic equipment players have already moved to support handset applications by either using proprietary or battery-draining traditional Bluetooth wireless. Meanwhile, traditional players such as Garmin, who recently launched its first handset application for this market, and Polar have delivered high-end specialist systems. Over the next five years, these players will increasingly have to compete directly with the mobile handset. They will also face a slew of start-ups and new entrants offering applications, online communities, and wearable devices offering a range of applications and services.

“As applications increasingly become part of a bundle that ships with wearable devices, revenues from mobile applications will lag behind the growth in app downloads. Mobile application downloads will actually grow at nearly twice the rate of revenues between 2010 and 2016, with more than a billion downloads annually by 2016,” says Collins.

Apple surely has a brand loyalty that every CEO yearns for. According to a research published by GfK,

Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google’s Android said they would stick with phones using the same software.

Only 48 percent of people using Research In Motion’s cellphones said they would stay loyal to their BlackBerrys, the study showed.

While Apple is the leader at present, the current development on Android, RIM’s BBX and Windows Phones from Nokia are all set to give Apple a tough challenge, according to the report.

The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty

What is noteworthy here that 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content. The present and future undoubtedly belongs to the Apps and Internet.

Though the firm interviewed around 4500 people in various countries, it never mentions anything about Symbian or Windows Phones. This is quite surprising as a certain percentage of these 4500 people must be carrying Symbian and Windows phones, which the report fails to mention.

Source

Apple surely has a brand loyalty that every CEO yearns for. According to a research published by GfK,

Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google’s Android said they would stick with phones using the same software.

Only 48 percent of people using Research In Motion’s cellphones said they would stay loyal to their BlackBerrys, the study showed.

While Apple is the leader at present, the current development on Android, RIM’s BBX and Windows Phones from Nokia are all set to give Apple a tough challenge, according to the report.

The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty

What is noteworthy here that 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content. The present and future undoubtedly belongs to the Apps and Internet.

Though the firm interviewed around 4500 people in various countries, it never mentions anything about Symbian or Windows Phones. This is quite surprising as a certain percentage of these 4500 people must be carrying Symbian and Windows phones, which the report fails to mention.

Source

The folks at comScore’s have provided us with all kinds of interesting data in the past – for September 2011, we get charts courtesy of Asymco.

First (and most importantly), the phone market as whole. One can clearly see that there is still a huge space for J2ME:
0 comScore on the US phone market   September 2011

Next up, the same chart for smartphones:
1 comScore on the US phone market   September 2011

Finally, the net gains / losses per platform:
2 comScore on the US phone market   September 2011

What do you think?

Images scitexed by asymco

Enter the dragon. China has moved to number two spot in app sessions. According to  the app research firm Flurry

…for app developers, who more traditionally look at North America and Europe, China is a market too compelling to ignore. A new market has emerged, and China is the new mobile app dragon.

China has grabbed the number two spot and is soon to become the numero uno in app sessions if the growth continues at this pace. Quite surprisingly, it was at number 10 earlier this year.

flurry1 thumb China witnessing astronomical app growth

While the absolute number of iOS and Android sessions Flurry tracked in the US market doubled between January and October 2011, its share of total sessions decreased to 47 percent from 55 percent.

In contrast, the balance of the top 10 countries – UK, Canada, Australia, France, Germany, Japan, Indonesia, South Korea and China – saw a 2.7 times collective increase in sessions, increasing their share of the total to 31 percent from 28 percent.

The rest of the total comes from the “others” group, which Flurry says includes 217 more countries where it tracks sessions. This block has seen its share of the market increase to 22 percent from 17 percent. The same can be seen in the above chart.

China sees the sharpest growth here, with session numbers increasing by 870 percent in the January–October 2011 period. This was ahead of the 570 percent seen for Argentina, and 427 percent growth for Israel.

flurry2 thumb China witnessing astronomical app growth

According to  Mobile Briefing

Most impressively, China started the year in tenth place, climbing to fifth by April. If both China and the US continue their current growth paths, China could overtake its rival by the end of 2013, with both having around 23 percent share of the app market.

In addition to its growing usage, China is also becoming an increasingly important market for new app downloads – its share of the market has increased from 1.2 percent to 12 percent during the course of 2011.

From the above numbers, the dragon surely seems hungry for more..!!!

Source

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