At the Tamoggemon Content Network, the data from the Swedish case manufacturer Krusell has always been particularly popular – after all, it is one of the very few indicators which indicate what “common users” want.

We have just received new data for July 2012. As always, the full list is as following:

PRESS RELEASE – Krusell – TOP-10 selling phones for July 2012.

1. (1) Samsung Galaxy i9300 SIII
2. (2) Apple iPhone 4/4S
3. (3) Sony Xperia S
4. (7) Sony Xperia U
5. (4) Samsung I9100 Galaxy S II
6. (9) HTC One X
7. (6) HTC One S
8. (-) Sony Xperia Go
9. (8) Samsung GT-B2710 / Xcover 271
10. (10) Sony Ericsson XPERIA Arc/Arc S
() = Last month’s position.

Samsung S3 keeps the first place for the second consecutive month, at Krusell’s top seller list for July. The mix of brands that we have on the list this month, is a bit surprising, says Ulf Sandberg Managing Director at Krusell. This month we have four Sony units, after the entrance of the new Xperia Go on the list. My forecast for August is that we will still have Samsung in the lead one month a head, even if we already have started to receive pre-orders on the new iPhone model.

P.S. Please keep the post “Why we don’t break Krusell data down at an OS level” in mind when looking at the data.

Some years ago, mobile advertising was easy. However, the situation has become a lot more intermingled as more and more agencies crop up.

The fine folks from InnerActive now compiled the following map:
MobileAppLandmap A map of the mobile advertising landscape

Should you want the full map, get the PDF here:
http://tamspalm.tamoggemon.com/content/2012/MobileAdWhosWho.pdf

When it comes to getting large amounts of downloads, getting a licensing deal with a large international organization almost always works out fine.

A press release from ISM, the vendor of the official Olympics app, contains the following numbers:

London 2012 Official Mobile Game has been downloaded by over two million people across the world and is featured on Google Play and the App Store alongside other official London 2012 apps – play the game now!

Given that the app is available in both paid and freemium editions, the conversion rate would be interesting – stay tuned for further info as we get it.

Some reports are classics – ComScore’s MobiLens data on the activity of cellphone users most definitely should fall into this category.

In case anyone of you has ever wondered about what EU residents do with their mobile phones – the answer is right here:

Mobile Benchmark Data for the European Market
3 Month Average Ending May 2012
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
Penetration (%) of Mobile Users
EU5 France Germany Italy Spain UK
Used Smartphone 48.8% 46.4% 42.3% 45.5% 57.0% 56.6%
Used Application (excl. pre-installed) 42.7% 37.8% 37.8% 37.1% 48.9% 54.6%
Used browser 42.4% 40.5% 35.9% 36.8% 47.0% 54.6%
Played games 29.7% 17.0% 27.5% 33.3% 33.6% 38.4%
Sent text message 83.1% 85.4% 78.3% 81.1% 79.1% 91.6%
Listened to music 28.9% 24.9% 27.7% 26.5% 38.6% 29.9%
Accessed Social Networking Site or Blog 29.0% 25.6% 23.0% 25.5% 33.2% 40.2%

Hit the link above to find out a bit more about usage habits of retail apps…

When it comes to developing applications, analyst firms have long considered HTML5 to be the future – a view which many a native developer doesn’t necessarily share.

Mobile Business Briefing now quotes Strategy Analytics with a dissenting opinion:

“HTML5 is not the future of apps. While developers dream of ‘write once run everywhere,’ the fragmented support for and limited APIs within HTML5 make this impossible. In fact, we predict the hybrid app is the future”, said Strategy Analytics director of apps research Josh Martin.

Not much to add here – what do you think?

Distimo has released an interesting publication which looks at the Apple iTunes App Store – even though that is not, by far, the only app store in existance, it is the one which started the App Store Phenomenon.

Sadly, it is also the one which declared the extincion of the paid app. The chart below shows the falling percentage of classic paid apps over the years:
paid apps dieing breed 1 In iTunes App Store, paid apps are a dying breed

In addition to that, the following data could also be useful:
paid apps dieing breed 2 In iTunes App Store, paid apps are a dying breed

Find out more in the PDF

When it comes to application monetization, direct payment is more and more replaced by all kinds of advertising and in-app-purchases.

An advertorial from an advertising firm has now brought us the following bits of data via VentureBeat:

Percentage of Paying Users Each Day – In partnership with W3i, Kontagent recently analyzed the behavior of 2 million unique users across 19 different apps from March to June and found that the range of paying users on any given day was from approximately 0.02% (two one hundredths of one percent) to 0.1% (one tenth of one percent).
ARPDAU Benchmarks – Across W3i’s network of 13.7 million daily active users, Average Revenue Per Daily Active User (ARPDAU) typically falls within the $0.05 to $0.25 range for the more successful casual/mass market iOS games, with about 40% of their revenue (on average) coming from offer-based monetization provided by W3i. The balance of monetization coming from cash transactions.

How does your data look like?

A lot of companies offer to provide all kinds of “insight” on the mobile market – very few of them, however, do it as methodically as the folks from Robert W Baird.

This firm sends out questionaires to developers once a quarter, and the responses are compiled into a report. Here is the latest for your convenience.
bairdq2 (0) Robert W Baird on Q2 2012
bairdq2 (1) Robert W Baird on Q2 2012
bairdq2 (2) Robert W Baird on Q2 2012
bairdq2 (3) Robert W Baird on Q2 2012
bairdq2 (4) Robert W Baird on Q2 2012
bairdq2 (5) Robert W Baird on Q2 2012
bairdq2 (6) Robert W Baird on Q2 2012
bairdq2 (7) Robert W Baird on Q2 2012
bairdq2 (8) Robert W Baird on Q2 2012
bairdq2 (9) Robert W Baird on Q2 2012
bairdq2 (10) Robert W Baird on Q2 2012
bairdq2 (11) Robert W Baird on Q2 2012
bairdq2 (12) Robert W Baird on Q2 2012
bairdq2 (13) Robert W Baird on Q2 2012
bairdq2 (14) Robert W Baird on Q2 2012
bairdq2 (15) Robert W Baird on Q2 2012
bairdq2 (16) Robert W Baird on Q2 2012
bairdq2 (17) Robert W Baird on Q2 2012

If you want more info, hit the link above and get in touch!

When talking about large markets for mobile apps, most developers immediately think about the USA. Sadly, this is not entirely true anymore – huge amounts of money can also be made “offside” the well-trodden path.

Distimo has now brought us the following bits of truly fascinating information:

• Excluding the East Asian countries, Russia, Brazil, Mexico and Turkey are the fastest
growing markets in terms of revenues generated in the Apple App Store for iPhone
with yearly growth rates that range between 54% and 115%.
• The growth in app revenue in Russia, Brazil, Mexico and Turkey since September
2011 ranges between 76% and 91% in the Apple App Store for iPad. For Russia, the
growth in revenue in Google Play is 250% – more than twice the growth rate of the
US.
• Only 4% of all apps in the Apple App Store for iPhone are available in Russian,
however, 70% of the revenue from the top 100 are made by localized apps.
• Paid apps are not popular in Turkey: only 2 paid apps are downloaded for every 100
downloaded free apps.
• More than half of the revenue is generated by free apps with in-app purchases in
Turkey and Russia. Alternatively, in Mexico and Brazil, paid apps without in-app
purchases is the most successful business model. purchases is the most successful
business model.

As always, find out a bunch of graphs in the PDF which can be obtained via the URL below:
http://www.distimo.com/publications/download/tamhan@tamoggemon.com

To many a developer, a Bluetooth or wired headset is a more or less exotic handset, not dissimilar to mobile printers.

InnerActive has now sent us the following image, which shows us that the little thingies are much more popular than one thinks at first glance:
bluetooth headset usage 47% of Sweden uses wired or bluetooth headsets

Feedback, anyone?

First week of June has passed, and the monthly stats from Krusell are in. Here is the list of the Top 10 selling phones for May 2012:

1. (-) Samsung Galaxy i9300 SIII

2. (1) Apple iPhone 4/4S

3. (2) Sony Xperia S

4. (3) Samsung I9100 Galaxy S II

5. (5) Samsung Galaxy Note

6. (-) HTC One S

7. (4) Sony Xperia U

8. (-) Samsung GT-B2710 / Xcover 271

9. (-) HTC One X

10. (6) Sony Ericsson XPERIA Arc/Arc S

() = Last month’s position.

We can see that  Samsung Galaxy S3 has ousted the iPhone 4S from its number one position. It has made a direct entry on the numbero uno spot.

According to Ulf Sandberg, CEO at Krusell

Galaxy SIII has a sleek design, some new features but mostly a great 4, 8 HD super Amoled touchscreen and my guess is that it will stay at the top until Apple launches their next iPhone.

The list is based on the number of pieces of custom made mobile- and smartphone cases ordered from Krusell during May 2012. Krusell’s list is unique due to the fact that it reflects the sales of phones on six continents and in more than 70 countries around the globe.

When it comes to localization, most developers simply start out with some languages which they consider useful – little public information is available on which app types sell well in which countries.

InnerActive, a mobile advertising company, has now sent out the following very useful chart:
app categories countries Which app types sell well in which countries

Not much to add – why not share your experiences?

India, other than being the largest democracy in the world, is also the largest Opera mini consumer in the world. This news comes direct from the horse’s mouth – Opera Software ASA. India has surpassed Russia to claim the numero uno position, While Russia and Indonesia rank as second and third.

The reason behind this is

The growth of Opera Mini products in India is part of the Mobile Internet Generation (“M-gen” among friends). By largely bypassing the need for expensive computer equipment and connections, the M-gen access the web right from their mobile phones.

Since a majority of people do not use high end smartphones, there ultimate choice for browser is the Opera Mini, which runs flawlessly on low end devices. The entire gamut of services offered by the Opera Mini fulfills the exact requirement of the customers.

According to Opera

In April 2012, the consumer base of Opera Mini browser saw a slight decrease in unique users, most likely due to seasonal fluctuations in CIS countries. Seasonal dips occur from time to time and a similar dip was observed around the same time in spring 2010. In all, more than 189 million people used the Opera Mini and Opera Mobile in April. The Opera Mini servers (which do not process pages from Opera Mobile) served 108 billion pages and compressed more than 19 petabytes of data for Opera Mini users. The total number of monthly Opera Mini users exclude Opera Mini Next installations.

Opera Mini is so popular here, that even I use it as the browser of choice on my Galaxy Note.

You can download the printable version from here.

Tablets are the future of tomorrow, so predicts Research2guidance, the analytical firm. According to a report published by them,

The number of new tablet app consumers increased by 58 million. As a result, tablet owners now constitute 8.6% of the installed app consumer base.

While in 2011,

apps in the Apple App Store for iPad grew 180% to more than 140,000 apps by the end of Q4 2011. While this cannot be easily quantified for Android as tablet apps are not separated out, the growth of niche stores and niche store categories focusing on Android tablets reflects their growing presence. For example, Archos Appslib focuses completely on Android tablet apps, while other stores like Android Tapp has a dedicated category.

During 2011, apps in the Apple App Store for iPad grew 180% to more than 140,000 apps by the end of Q4 2011. While this cannot be easily quantified for Android as tablet apps are not separated out, the growth of niche stores and niche store categories focusing on Android tablets reflects their growing presence. For example, Archos Appslib focuses completely on Android tablet apps, while other stores like Android Tapp has a dedicated category.

growth of tablet user base research2guidance thumb Tablet users to shape the future mobile app market

Also

Several studies have shown that tablet users exhibit different behavior towards app downloading/usage and mobile browsing than smartphone users.  Based on the breadth of use cases for gaming, ecommerce, digital publishing and the enterprise – tablet user growth is likely to have a marked effect on consumption in these areas.

In the enterprise, for example, tablets have already been largely implemented at upper levels of management and are quickly working their way throughout organizations – according to Apple’s CEO Tim Cook in 2012, 92% of Fortune 500 companies are testing or deploying iPads. As more and more use cases are developed and penetration increases, so too will the number of apps being developed for enterprise tablet users. While Apple has already carved out a niche section for iPad and iPhone Business users called “@Work”, other players like Lenovo and Cisco are trying to do the same for Android Business users.

But what about the likes of Galaxy note? The Phablet device which is quickly gaining momentum as the choice of device for user who want a tablet with smartphone functionality and vice versa…!!

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