Research firm Berg Insight has claimed that the number of apps downloaded globally will grow at a compound annual growth rate of 56.6 percent between 2010 and 2015, taking the total to 98 billion at the end of the period.
….revenues from paid applications, in-app purchases and subscription services – so called direct revenues – reached € 1.6 billion in 2010.
…direct app store revenues to grow at a compound annual growth rate of 40.7 percent to reach € 8.8 billion in 2015.
Apple’s App Store is forecast to remain at the Numero Uno spot during this period, followed by Android and Windows Phone.
Johan Svanberg, Senior Analyst quoted
Even though the download numbers will increase during the forecast period, most apps are free to download and app monetisation will be a challenge for developers.
Free to download monetisation strategies such as in-app advertising and in-app purchasing will be increasingly important. This is especially true in the APAC region, which will account for over 40 percent of all mobile app downloads in 2015.
He said that the future belongs to new web technologies such as HTML5, which would replace the native apps. Developers should not see the web and native technologies as “mutual exclusives” and should target the web and mobile platforms logically and strategically.
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