Tablets are the future of tomorrow, so predicts Research2guidance, the analytical firm. According to a report published by them,

The number of new tablet app consumers increased by 58 million. As a result, tablet owners now constitute 8.6% of the installed app consumer base.

While in 2011,

apps in the Apple App Store for iPad grew 180% to more than 140,000 apps by the end of Q4 2011. While this cannot be easily quantified for Android as tablet apps are not separated out, the growth of niche stores and niche store categories focusing on Android tablets reflects their growing presence. For example, Archos Appslib focuses completely on Android tablet apps, while other stores like Android Tapp has a dedicated category.

During 2011, apps in the Apple App Store for iPad grew 180% to more than 140,000 apps by the end of Q4 2011. While this cannot be easily quantified for Android as tablet apps are not separated out, the growth of niche stores and niche store categories focusing on Android tablets reflects their growing presence. For example, Archos Appslib focuses completely on Android tablet apps, while other stores like Android Tapp has a dedicated category.

growth of tablet user base research2guidance thumb Tablet users to shape the future mobile app market

Also

Several studies have shown that tablet users exhibit different behavior towards app downloading/usage and mobile browsing than smartphone users.  Based on the breadth of use cases for gaming, ecommerce, digital publishing and the enterprise – tablet user growth is likely to have a marked effect on consumption in these areas.

In the enterprise, for example, tablets have already been largely implemented at upper levels of management and are quickly working their way throughout organizations – according to Apple’s CEO Tim Cook in 2012, 92% of Fortune 500 companies are testing or deploying iPads. As more and more use cases are developed and penetration increases, so too will the number of apps being developed for enterprise tablet users. While Apple has already carved out a niche section for iPad and iPhone Business users called “@Work”, other players like Lenovo and Cisco are trying to do the same for Android Business users.

But what about the likes of Galaxy note? The Phablet device which is quickly gaining momentum as the choice of device for user who want a tablet with smartphone functionality and vice versa…!!

Research firm Berg Insight has claimed that the number of apps downloaded globally will grow at a compound annual growth rate of 56.6 percent between 2010 and 2015, taking the total to 98 billion at the end of the period.

….revenues from paid applications, in-app purchases and subscription services – so called direct revenues – reached € 1.6 billion in 2010.

…direct app store revenues to grow at a compound annual growth rate of 40.7 percent to reach € 8.8 billion in 2015.

Apple’s App Store is forecast to remain at the Numero Uno spot during this period, followed by Android and Windows Phone.

Johan Svanberg, Senior Analyst quoted

Even though the download numbers will increase during the forecast period, most apps are free to download and app monetisation will be a challenge for developers.

Free to download monetisation strategies such as in-app advertising and in-app purchasing will be increasingly important. This is especially true in the APAC region, which will account for over 40 percent of all mobile app downloads in 2015.

He said that the future belongs to new web technologies such as HTML5, which would replace the native apps. Developers should not see the web and native technologies as “mutual exclusives” and should target the web and mobile platforms logically and strategically.

The research firm Nielsen have recently revealed their numbers concerning the smartphone world. The results are not at all surprising.

Evidently, for every one iPhone user, there are two Android users. While the growth of iPhone has been stalled, there is a 13% increase in the Android user base.

NIELSEN OS Share released thumb Android user base surges up, dwarfs iPhone user base by 2:1

RIM’s share is dropping. We hope that the new gen QNX phones might be able to save it. What is interesting here is that the iPhone 5 will be released soon. So these numbers will be changed in the next report.

Source: Nielsen

Gartner, the analyst firm, has lowered it’s forecast for the number of Android tablets shipped since it’s last prediction in the previous quarter. The projection has been lowered by as much as 28%.

The global media tablet sales to end users are to amount to 63.6 million units this year, which is a staggering 261.4% increase from 2010 sales of 17.6 million.

Android tablets are forecast to ship 11 million units in 2011, accounting for 17.3 percent of total sales – up only slightly from Android’s 2010 market share of 14.3 percent.

According to Gartner’s Carolina Milanesi

Google will address the fragmentation of Android across smartphone and tablet form factors within the next Android release [the Ice Cream Sandwich], which we expect to see in the fourth quarter of 2011…

…“Android can count on strong support from key OEMs, and has a sizeable developer community.

She also commented on the holistic picture

…We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014…

…This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal.

The data released by Gartner is as follows.

gartner tablet forecast

Worldwide Sales of Media Tablets to End Users by OS (Thousands of Units, September 2011)

The demand for MeeGo anad webOS is clearly out of proportions (pun intended). And QNX is also predicted not to sell well, adding to the woes of the already troubled RIM.

Since the demand for the tablets is very high, this makes me think about the future of laptops, netbooks and desktops.

Source: Gartner

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