Apple still leads when it comes to mobile loyalty, followed by Android and RIM

Metrics Maid No Responses »
Nov 262011

Apple surely has a brand loyalty that every CEO yearns for. According to a research published by GfK,

Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google’s Android said they would stick with phones using the same software.

Only 48 percent of people using Research In Motion’s cellphones said they would stay loyal to their BlackBerrys, the study showed.

While Apple is the leader at present, the current development on Android, RIM’s BBX and Windows Phones from Nokia are all set to give Apple a tough challenge, according to the report.

The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty

What is noteworthy here that 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content. The present and future undoubtedly belongs to the Apps and Internet.

Though the firm interviewed around 4500 people in various countries, it never mentions anything about Symbian or Windows Phones. This is quite surprising as a certain percentage of these 4500 people must be carrying Symbian and Windows phones, which the report fails to mention.

Source

Posted by Jatinder Singh at 7:54 pm Tagged with: , , , , , , , ,

Apple still leads when it comes to mobile loyalty, followed by Android and RIM

Metrics Maid No Responses »
Nov 262011

Apple surely has a brand loyalty that every CEO yearns for. According to a research published by GfK,

Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google’s Android said they would stick with phones using the same software.

Only 48 percent of people using Research In Motion’s cellphones said they would stay loyal to their BlackBerrys, the study showed.

While Apple is the leader at present, the current development on Android, RIM’s BBX and Windows Phones from Nokia are all set to give Apple a tough challenge, according to the report.

The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty

What is noteworthy here that 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content. The present and future undoubtedly belongs to the Apps and Internet.

Though the firm interviewed around 4500 people in various countries, it never mentions anything about Symbian or Windows Phones. This is quite surprising as a certain percentage of these 4500 people must be carrying Symbian and Windows phones, which the report fails to mention.

Source

Posted by Jatinder Singh at 7:52 pm Tagged with: , , , , , , , ,

Half of UK smartphones are powered by Android, RIM holds number two spot.

Metrics Maid No Responses »
Nov 012011

Kantar Worldpanel ComTech has conducted a research on smartphone platforms in the UK and have found out that around half of the UK smartphones have Android of one kind or the other on them.

MBB reports

Android’s share has increased from 29 percent a year ago to 49.9 percent. HTC is leading the way for phone manufacturers using the OS, with 45 percent of Android-based phone sales in the 12 weeks prior to 2 October. Samsung took 38 percent of Android sales with Sony Ericsson contributing 8.5 percent, down from 20.5 percent a year ago.

RIM’s BlackBerry OS is the next most popular smartphone OS, present on 22.5 percent of UK smartphones while Apple’s iOS has 18.5 percent market share, down from 33 percent a year ago. Kantar’s figures were taken before Apple announced the iPhone 4S, a period during which Apple CEO Tim Cook said there had been a significant slowdown of iPhone sales.

While Nokia plummeted from 20 percent last year to 6 percent this year, It’s hopes to gain momentum through the Windows Phone is bleak as Windows Phone managed to bad only a measly 1.4 percent share.

The “bad news for featurephones” is that under half of the UK population (44 percent) owns smartphones, with the growth in sales quickly accelerating. Smartphones made up 69 percent of mobile phone sales during the period.

Posted by Jatinder Singh at 8:35 pm Tagged with: , , , , ,

The App market trends are changing, says Distimo

Metrics Maid No Responses »
Oct 112011

App store content leaders of today are not those of tomorrow, is what the research firm Distimo believes. According to DIstimo

…within this year, Android Market will overtake Apple’s App Store for iPhone to become the largest content market – while both will see growth, Android Market currently has the momentum. There is also a significant shift underway among the smaller stores, with Nokia’s Ovi Store set to slip from fourth place to sixth place, while Microsoft’s WP7 Marketplace will move from sixth to fourth.

Apple’s App Store for iPad is currently holding its third place, while RIM’s BlackBerry App World is holding station in fifth.

Noticeably, 4 percent of products on the App Store for iPhone feature in-app purchases, these account for 76 percent of revenue. Free apps with in-app purchases account for 52 percent of the total revenue, with paid apps with in-app purchasing accounting for 24 percent. The remaining 24 percent is generated by traditional paid apps.

Android is not far behind in this model. Android in-app purchases were only introduced in March 2011. 76 percent of the top-25 grossing US apps are free titles monetised through in-app purchases.

The growth of tablets meant that the content has to be suited to the tablet form factor. Though the featurephones will never be extinct, the smartphone use is inarguably on the rise, and so is the number of apps downloaded. The research pointed that North America, Europe and Asia are now “almost equal in size” in download terms.

Posted by Jatinder Singh at 1:41 pm Tagged with: , , , , , , , , , , ,

Smartphone sales surpass featurephone sales in West Europe says IDC

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Sep 102011

The world is moving at the smartphone world at an amazing pace. Seems that featurephones would be the next extinct species, at least in the Europe.

For the first time in Q2 this year, as IDC reports,

…Feature phone shipments in the region were down 29 percent to 20.4 million units in 2Q11, while smartphone shipments increased 48 percent to 21.8 million units from a year ago.

…Smartphones now account for 52 percent of total mobile phone shipments in the region. The total Western European mobile phone market, however, declined 3 percent year-on-year to 42.2 million units in the quarter

…Feature phones are becoming a niche segment driven by the very-low-end devices targeted at users who only need a device for voice and texts…

Android is the biggest winner in the smartphone-featurephone war. With Android phones, recording a massive growth of 352% YoY, accounted for 48.5% of the total smartphone sales. Samsung has bolstered Android’s success by being the biggest manufacturer of Android Smartphones, thanks to the Galaxy devices.

sales figure thumb Smartphone sales surpass featurephone sales in West Europe says IDC

The biggest loser here is Nokia. with a drop of 60% in it’s sales. The cause is undoubtedly the move from EU’s OS, Symbian.

Even the troubled RIM has managed to record a 15% growth.

Not much to add here as the sales figures speak out loud enough.

Posted by Jatinder Singh at 1:10 pm Tagged with: , , , , , , ,
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