Apple surely has a brand loyalty that every CEO yearns for. According to a research published by GfK,

Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google’s Android said they would stick with phones using the same software.

Only 48 percent of people using Research In Motion’s cellphones said they would stay loyal to their BlackBerrys, the study showed.

While Apple is the leader at present, the current development on Android, RIM’s BBX and Windows Phones from Nokia are all set to give Apple a tough challenge, according to the report.

The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty

What is noteworthy here that 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content. The present and future undoubtedly belongs to the Apps and Internet.

Though the firm interviewed around 4500 people in various countries, it never mentions anything about Symbian or Windows Phones. This is quite surprising as a certain percentage of these 4500 people must be carrying Symbian and Windows phones, which the report fails to mention.

Source

Apple surely has a brand loyalty that every CEO yearns for. According to a research published by GfK,

Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google’s Android said they would stick with phones using the same software.

Only 48 percent of people using Research In Motion’s cellphones said they would stay loyal to their BlackBerrys, the study showed.

While Apple is the leader at present, the current development on Android, RIM’s BBX and Windows Phones from Nokia are all set to give Apple a tough challenge, according to the report.

The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty

What is noteworthy here that 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content. The present and future undoubtedly belongs to the Apps and Internet.

Though the firm interviewed around 4500 people in various countries, it never mentions anything about Symbian or Windows Phones. This is quite surprising as a certain percentage of these 4500 people must be carrying Symbian and Windows phones, which the report fails to mention.

Source

Kantar Worldpanel ComTech has conducted a research on smartphone platforms in the UK and have found out that around half of the UK smartphones have Android of one kind or the other on them.

MBB reports

Android’s share has increased from 29 percent a year ago to 49.9 percent. HTC is leading the way for phone manufacturers using the OS, with 45 percent of Android-based phone sales in the 12 weeks prior to 2 October. Samsung took 38 percent of Android sales with Sony Ericsson contributing 8.5 percent, down from 20.5 percent a year ago.

RIM’s BlackBerry OS is the next most popular smartphone OS, present on 22.5 percent of UK smartphones while Apple’s iOS has 18.5 percent market share, down from 33 percent a year ago. Kantar’s figures were taken before Apple announced the iPhone 4S, a period during which Apple CEO Tim Cook said there had been a significant slowdown of iPhone sales.

While Nokia plummeted from 20 percent last year to 6 percent this year, It’s hopes to gain momentum through the Windows Phone is bleak as Windows Phone managed to bad only a measly 1.4 percent share.

The “bad news for featurephones” is that under half of the UK population (44 percent) owns smartphones, with the growth in sales quickly accelerating. Smartphones made up 69 percent of mobile phone sales during the period.

App store content leaders of today are not those of tomorrow, is what the research firm Distimo believes. According to DIstimo

…within this year, Android Market will overtake Apple’s App Store for iPhone to become the largest content market – while both will see growth, Android Market currently has the momentum. There is also a significant shift underway among the smaller stores, with Nokia’s Ovi Store set to slip from fourth place to sixth place, while Microsoft’s WP7 Marketplace will move from sixth to fourth.

Apple’s App Store for iPad is currently holding its third place, while RIM’s BlackBerry App World is holding station in fifth.

Noticeably, 4 percent of products on the App Store for iPhone feature in-app purchases, these account for 76 percent of revenue. Free apps with in-app purchases account for 52 percent of the total revenue, with paid apps with in-app purchasing accounting for 24 percent. The remaining 24 percent is generated by traditional paid apps.

Android is not far behind in this model. Android in-app purchases were only introduced in March 2011. 76 percent of the top-25 grossing US apps are free titles monetised through in-app purchases.

The growth of tablets meant that the content has to be suited to the tablet form factor. Though the featurephones will never be extinct, the smartphone use is inarguably on the rise, and so is the number of apps downloaded. The research pointed that North America, Europe and Asia are now “almost equal in size” in download terms.

Research firm Berg Insight has claimed that the number of apps downloaded globally will grow at a compound annual growth rate of 56.6 percent between 2010 and 2015, taking the total to 98 billion at the end of the period.

….revenues from paid applications, in-app purchases and subscription services – so called direct revenues – reached € 1.6 billion in 2010.

…direct app store revenues to grow at a compound annual growth rate of 40.7 percent to reach € 8.8 billion in 2015.

Apple’s App Store is forecast to remain at the Numero Uno spot during this period, followed by Android and Windows Phone.

Johan Svanberg, Senior Analyst quoted

Even though the download numbers will increase during the forecast period, most apps are free to download and app monetisation will be a challenge for developers.

Free to download monetisation strategies such as in-app advertising and in-app purchasing will be increasingly important. This is especially true in the APAC region, which will account for over 40 percent of all mobile app downloads in 2015.

He said that the future belongs to new web technologies such as HTML5, which would replace the native apps. Developers should not see the web and native technologies as “mutual exclusives” and should target the web and mobile platforms logically and strategically.

Well guess what? MSFT has blown the trumpet. It is now openly inviting webOS devs to develop for Windows Phone 7.

According to a tweet by Brandon Watson – senior director of Windows Phone 7 development at Microsoft.

Brandon-Watson-webOS-tweet

Watson is the same man who had recently bet $1,000 on Windows Phone 7 with the author of popular comic strip Dilbert.

With webOS devs hitting the panic button, MSFT will surely be luring a lot of devs to develop on the Windows Phone 7 platform.

For Watson it’s a simple approach. “Someone asked me why,” he said over Twitter. “Because every developer matters, that’s why.”

Stay tuned for more…!!!!

GetJar, the very first app store of the mobile world, asked developers about their current and future development interests.

GetJar logo with shadow thumb GetJar tells us where the developers’ interests head to

The results were quite surprising. The polls figure said:

80 percent of respondents stated that they are developing for iOS for iPhone/iPod Touch today, which declines to 55.6 percent who are planning to develop for this platform in six months time. The same trend is seen in iOS for tablets, which sees developer backing decreasing from 59 percent to 52 percent.

In short, the popularity of app developers towards Apple is taking a hit.

Android for smartphone currently has 51.2 percent support, which will increase to 58 percent six months from now. And Android for tablets currently has 20.5 percent, which will more than double to 47 percent.

That means that the Android folks will not quit their remarkable exponential growth. The same will be reflected in six months’ time.

Interestingly,

Microsoft’s Windows Phone 7 platform is set to be more popular with developers than web apps, BlackBerry for smartphones and tablets, and HP’s webOS.  Some 24 percent of developers intend developing for the MS platform in the future, compared to less than 9 percent today. While that is still less than half of the interest in Android, GetJar said that “given Windows’ small base it looks like there is some optimism for the Nokia/Windows alliance.”

Unsurprisingly, the survey noted a continued fall in support for Symbian OS, with less than 7 percent of developers stating they will be supporting the platform in six months time. Fewer than 20 percent of developers think the OS will be around in “the next couple of years.”

RIM’s BlackBerry OS also faces challenges, with less than 15 percent of developers interested in developing for the platform in the next six months. Less than half of the developers believe the platform will survive the next five years.

While presently, around 80% of current developer junta is targeting iOS, around 44.4% of devs are targeting towards Android. The scales  will indeed be tipped in Android’s favor in six  months from now, if the poll is to be believed, with over 70% devs developing for android.

The news is surely bad for already troubled RIM and HP, Symbian fans will be equally annoyed by this poll outcome.

But for Nokia-MSFT alliance, this sure is the silver lining of the clouds. Bad news for Apple though.

Stay tuned for more…!!!!

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